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Examensarbetets titel: Myter som insats: En studie om hur spelbolag legitimerar sig genom myter i sin marknadsföring inom en kontroversiell bransch Seminariedatum: 03-06-2025 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Lo Lindstam, Lovisa Robertsson, Melvin Nilsson Handledare: Peter Svensson Fem nyckelord: Spelbolag, Legitimitet, Nyinstitutionell

Magnetresonanstomografi (MRI från engelskans, magnetic resonance imaging) är en bildtagningsteknik som låter oss avbilda kroppens morfologi och funktion, helt utan invasiva eller smärtsamma ingrepp. En av de funktionella metoderna är så kallat diffusionsviktad MRI (dMRI). Denna metod är känslig för slumpmässiga rörelsen hos de vattenmolekyler som finns i vävnaden. Eftersom rörelserna påverkas av sDiffusion magnetic resonance imaging (MRI) is a technique that utilizes the random thermal motion of water molecules to probe the microstructure of the tissue. Because it has excellent soft tissue contrast and high sensitivity to changes in the microstructure, it has established itself as a powerful tool to detect and quantify both normal development and pathological processes. Diffusion encoding

Bröstcancer är den vanligaste cancerdiagnosen bland kvinnor. I Sverige erbjuds alla kvinnor mellan 40-74 år regelbunden undersökning (mammografiscreening). Att upptäcka bröstcancer i ett tidigt skede har visats vara mycket gynnsamt för att kunna få effektiv behandling. Vid undersökningstillfället tas röntgenbilder av brösten, så kallade digitala mammografibilder (DM). I dagsläget utförs dubbelgranBackground and Aim: Artificial intelligence (AI) in mammography screening can aid cancer detection. Commercially available AI systems can assign region and exam scores based on malignancy suspicion. Despite promising suggestions, clinical implementation is limited- partly due to a lack of trust among radiologist and prospective evaluation. Inevitably, this leads to the question of how an AI system

Idiopatisk normaltryckshydrocephalus (iNPH) är en neurologisk sjukdom som påverkar hjärnans vätskecirkulation och kan leda till symtom som gång- och balanssvårigheter, kognitiv nedsättning och urininkontinens. Sjukdomen drabbar omkring 1.5 % av 70-åringar, och prevalensen ökar med åldern. Det är en svårdiagnostiserad sjukdom där hjärnvätska (CSF) ansamlas i hjärnans hålrum, vilket påverkar hjärnanIntroduction: Idiopathic normal pressure hydrocephalus (iNPH) is a treatable but largely underdiagnosed neurological condition affecting the elderly population. It is characterised by gait and cognitive impairment, as well as urinary incontinence. For the most part, it is diagnosed via imaging and clinical assessments. Abnormalities in cerebrospinal (CSF) flow in the cerebral aqueduct have been li

The transition to renewable energy and distributed energy sources is transforming power systems, increasing the need for active filtering systems to maintain power quality. This thesis presents a comprehensive study of control strategies for Active Dynamic Filters (ADF), focusing on how the control strategies: PI control, cascade control, direct feedforward, and passive damping can be used to dire

Kokvattenreaktorerna Barsebäck 1 och 2 togs i drift 1975 respektive 1977 och är sedan 1999 och 2005 avstängda. Nu är kärnkraftverket under avveckling och nedmontering, som innebär att alla byggnader som hör till Barsebäcksverket ska tömmas och rivas, vilket är en omfattande process. Det radioaktiva avfallet, så som använt kärnbränsle, ska förvaras i det svenska slutförvaret när det står färdigt, mThe decommissioning and dismantling of nuclear power plants (NPPs) require extensive radiation measurements to map contamination in concrete structures and other building materials and components. The vast amount of material to map consists of concrete. Accurate determination of the depth distribution of radionuclides, particularly easy-to-measure (ETM) gamma emitting radionuclides such as cobalt-

Global food systems are increasingly vulnerable to climate change, energy volatility, and geopolitical disruptions—threatening the security and stability of perishable supply chains. This thesis investigates the potential of aseptic packaging technologies, specifically ultra-high-temperature (UHT) treatment and sterile filling, as a means to reduce energy consumption and enhance resilience in the

Title: Formal Decisions, Informed Futures: A Study of How Decision-Making Processes and Controls Shape Organizational Learning in Knowledge-Intensive Firms Hand in date: 27th May 2025 Seminar date: 4th June 2025 Course: BUSN79 Degree Project in Accounting and Finance Authors: Thelma Hedén & Oscar Svensson Advisor: Anders Anell Examiner: Liesel Klemcke Five Keywords: Decision-Making, O

This thesis explores the antecedents and consequences of introducing Artificial General Intelligence (AGI)-based agents into organizational teams, with a comparative focus on New Venture Teams (NVTs) and Established Venture Teams (EVTs) in the B2B SaaS sector. Drawing on the Input-Mediator-Output-Input (IMOI) framework, the study employs a multiple-case qualitative design, analyzing 14 semi-struct

This thesis establishes the first quantitative exploration on celebrity politicians and Philippine provincial development. The frameworks of patron-client-factions, caciquism and bossism, extracted from the established political dynasty literature are harnessed in order to establish the comparative impacts of four classes of provincial governors (dynast, celebrity, celebrity-dynast and regular) on

Engineering Education faces increasing demands to improve the quality of teaching and learning. At the same time, universities are described as slow-moving institutions and evaluations highlight recuring challenges. A key prerequisite for change is learning. This thesis aims to investigate the relationship between organisational learning and teachers’ decisions regarding course development in engi

Semantic search using large language models (LLMs) combined with an approximate nearest neighbor (ANN) index is the current state of the art in search technology. Semantic search aims to match a user’s search query based on its contextual meaning and intent with a highly relevant search result, rather than relying solely on matching keywords. While semantic search is superior to keyword-based sear

In robotic systems, uncertainty in model parameters, such as joint stiffness, link lengths, or mass distributions, can significantly affect performance and precision. This thesis investigates the quantification and propagation of such uncertainties using the programming language Julia, with a focus on developing a systematic framework for uncertainty-aware modeling and simulation. It leverages the

With the rapid diffusion of short video social media, a wave of rural influencers has emerged on China’s TikTok (Douyin), using short-form content to build personal brands and engage in sociocultural expression. Anchored in practice theory (Shove et al., 2012), this study adopts the “material–competence–meaning” triadic model to examine how these rural creators strategically construct personal bra

Hållbarhet och cirkulärt byggande blir alltmer centrala i Sveriges miljömål, men implementeringen av Design för Demontering (DfD) är fortfarande begränsad. Denna studie undersöker de ekonomiska, regulatoriska och tekniska hinder som försvårar en storskalig tillämpning av DfD i den svenska byggsektorn samt identifierar strategier för att påskynda dess genomförande. Studien bygger på kvalitativ

This thesis investigates how managers in retail-focused small and medium-sized enterprises (SMEs) navigate the complexities of internationalisation. While globalisation and digitalisation have increased accessibility to foreign markets, SMEs face persistent challenges including limited internal resources, unfamiliar institutional environments, and market uncertainty driven by consumer behaviour. O

Energiomställningen utmanar elnätets förmåga att leverera den mängd effekt som efterfrågas. I detta arbete undersöks potentialen för effektstyrning i nätet som en möjlig lösning på denna utmaning. Den pågående elektrifieringen är avgörande för att Sverige ska nå sina klimatmål men innebär samtidigt en utmaning för nätägare. Elbehovet ökar snabbt samtidigt som det sker en övergång till fossilfria The aim of this master's thesis is to investigate the potential of active power flow control to mitigate bottlenecks through the implementation of phase-shifting transformers (PST) and static synchronous series compensators (SSSC). The report is based on a case study of E.ON's sub-transmission network in the southern part of Sweden, where these components are introduced to mitigate future

This thesis analyzes Brazilian students’ psychological barriers to accessing international education opportunities. Based on a mixed-methods approach, it explores how internalized feelings of inferiority, low academic confidence, and perception of not belonging are rooted in colonial legacy, at a racial and gendered intersection, more strongly perceived by marginalized groups. The study emphasizes