The increasing development of technology affects almost every part of the current economy. Now people can buy products online which was only possible at a brick-and-mortar store previously. With this in mind, algorithms have become important tools for businesses and have a crucial impact in competitive markets. As a result, we now may observe new forms of coordination that were not observed or pos

To plan, design and build with diversity in mind is a complex process. While goals such as inclusion, participation and social sustainability may be present in the vision for a future product, service or environment, studies show that the initial vision isn’t always realized in the end result. There are still far too many products, services and environments that are hard to access or use for parts

This thesis investigates Swedish voters’ perceptions of political branding and its consequences in a nation characterized by high institutional trust and low corruption. Political branding, a tool for shaping voter opinions, perceptions, and behavior, has gained significant traction in recent years. While traditionally viewed as beneficial for democracy, emerging critiques suggest it may hinder co

Purpose: The purpose of this study was to understand how platforms of mental health influence people’s decision to engage in online therapy through their marketing strategies implemented throughout the customer journey. Theoretical perspective: This study is rooted in two theoretical models, the customer journey and the Theory of Planned Behavior (TPB). Specifically, the customer journey will ser

Research Aim This thesis explores the role of user-generated content (UGC) in destination marketing, specifically focusing on Harbin, China. It aims to understand how UGC on social media, particularly Douyin, influences Harbin's destination image and the motivations behind content creation. Methodology A mixed-method approach was employed, combining netnography and semi-structured interviews.

This research investigates the legislative framework surrounding spyware within the European Union (EU), specifically the Netherlands. It looks at ways to improve the legislative framework that oversees online surveillance. The research begins by introducing spyware, using Pegasus as a prime example. Pegasus, a spyware developed by the Israeli company NSO Group, has been at the centre of numerous

This thesis examines the impact of online disinformation and propaganda in armed conflicts, particularly within the legal frameworks of International Humanitarian Law and International Human Rights Law. It focuses on how these practices function as tools of hybrid warfare and assesses the adequacy of current legal norms in addressing these challenges, with specific case studies from the Russo-Ukra

This thesis examines current international human rights frameworks, current legal research, and reports from experts, to determine the efficacy of current children’s rights protections in the field of online child sexual exploitation and abuse (OCSEA hereafter). The research question addresses the extent to which children’s rights are protected against OCSEA and the argumentation centres on the in

Despite a persistent reliance on conventional grey infrastructure solutions, there is increasing recognition of the vital role of nature-inclusive urban planning in managing climate risks such as floods and heatwaves while simultaneously promoting biodiversity, human health, and well-being. This multifunctionality underscores nature's intrinsic importance, reframing it as a fundamental necessi

In today's climate of frequent global mobility and heightened competition for skilled migrants, this paper investigates how recent socio-political changes in Sweden, such as rising crime rates, heightened terrorism threats, tighter immigration policies and economic challenges have impacted the decision-making process of skilled migrants considering relocation to the country. Through qualitativ

In a digital age where travellers are increasingly looking for the cheapest, fastest or most sustainable way to travel, comparing different modes of transport efficiently becomes a challenge. The internet offers a wide range of websites and travel providers, fragmenting information and forcing travellers to navigate inefficiently between different platforms and websites. Multimodal Digital Mobili

Digital technologies have significantly facilitated the creation and distribution of User Generated Content. Whereas the online environment offers promising opportunities for business and cultural development, it also carries important implications for EU copyright law. Whilst this topic has been explored in the literature, it is typically considered from the lens of rights holders, who often stru

Killer acquisition is a type of acquisition that allows the acquiring undertaking to curb market competition by preemptively removing a potentially competitive undertaking that would directly compete with the acquiring undertaking. Such an acquisition allows the acquiring undertaking to continue being the dominant provider, while consumers experience a decrease in consumer welfare. This type