Research Aim This thesis explores the role of user-generated content (UGC) in destination marketing, specifically focusing on Harbin, China. It aims to understand how UGC on social media, particularly Douyin, influences Harbin's destination image and the motivations behind content creation. Methodology A mixed-method approach was employed, combining netnography and semi-structured interviews.

This research investigates the legislative framework surrounding spyware within the European Union (EU), specifically the Netherlands. It looks at ways to improve the legislative framework that oversees online surveillance. The research begins by introducing spyware, using Pegasus as a prime example. Pegasus, a spyware developed by the Israeli company NSO Group, has been at the centre of numerous

This thesis examines the impact of online disinformation and propaganda in armed conflicts, particularly within the legal frameworks of International Humanitarian Law and International Human Rights Law. It focuses on how these practices function as tools of hybrid warfare and assesses the adequacy of current legal norms in addressing these challenges, with specific case studies from the Russo-Ukra

This thesis examines current international human rights frameworks, current legal research, and reports from experts, to determine the efficacy of current children’s rights protections in the field of online child sexual exploitation and abuse (OCSEA hereafter). The research question addresses the extent to which children’s rights are protected against OCSEA and the argumentation centres on the in

Despite a persistent reliance on conventional grey infrastructure solutions, there is increasing recognition of the vital role of nature-inclusive urban planning in managing climate risks such as floods and heatwaves while simultaneously promoting biodiversity, human health, and well-being. This multifunctionality underscores nature's intrinsic importance, reframing it as a fundamental necessi

In today's climate of frequent global mobility and heightened competition for skilled migrants, this paper investigates how recent socio-political changes in Sweden, such as rising crime rates, heightened terrorism threats, tighter immigration policies and economic challenges have impacted the decision-making process of skilled migrants considering relocation to the country. Through qualitativ

In a digital age where travellers are increasingly looking for the cheapest, fastest or most sustainable way to travel, comparing different modes of transport efficiently becomes a challenge. The internet offers a wide range of websites and travel providers, fragmenting information and forcing travellers to navigate inefficiently between different platforms and websites. Multimodal Digital Mobili

Digital technologies have significantly facilitated the creation and distribution of User Generated Content. Whereas the online environment offers promising opportunities for business and cultural development, it also carries important implications for EU copyright law. Whilst this topic has been explored in the literature, it is typically considered from the lens of rights holders, who often stru

Killer acquisition is a type of acquisition that allows the acquiring undertaking to curb market competition by preemptively removing a potentially competitive undertaking that would directly compete with the acquiring undertaking. Such an acquisition allows the acquiring undertaking to continue being the dominant provider, while consumers experience a decrease in consumer welfare. This type

While AI is evolving at an unprecedented pace, the legal frameworks of countries around the world still struggle to find the appropriate answer to uniformly deal with AI-related issues. This master thesis would like to discuss one of the legal perspectives that AI technology has drawn attention to recently - its relationship with copyright law. The main point of the thesis is to answer whether im

This study aims to comprehend how German citizens’ understanding of public organizations’ branding, as exemplified by the Bundeswehr, shapes their conception of these organizations. Using a qualitative research methodology, semi-structured interviews supported by photo-elicitation were conducted with German citizens of different demographic groups to better understand public opinion. The study ide

Pinus sylvestris (tall) är en betydelsefull trädart i Sverige och Europa, både ekonomiskt och kulturellt sett. Trädet infekteras dock av den destruktiva rottickan (Heterobasidion spp.) vilket resulterar i stora ekonomiska förluster inom skogsindustrin, med en uppskattad monetär förlust på ca 800 miljoner EUR årligen i Europa. Det är svårt att upptäcka svampen i tidiga infektionsstadier eftersom inPinus sylvestris (Scots pine) is an important tree species in Sweden and Europe, both economically and culturally. However, the highly destructive root rot fungi Heterobasidion spp. infect P. sylvestris and cause major economic losses in the forest industry, estimated to about 800 million EUR annually in Europe alone. Detection of the fungus in early stages is hard, as the infection mainly stays i

Thesis Purpose: The purpose of this study is to outline the relationship between football fans and their respective clubs. The seemingly unbreakable consumer loyalty a football team enjoys is arguably unique in the corporate world, and we aim to examine this loyalty and its influence on the brand-consumer relationship. Theory: The theory used in this thesis is centred around brand loyalty and con

Abstract Purpose: This study investigates the impact of social influence on consumer preferences for product recommendations made by an AI or a human within the cosmetics industry, specifically in light of hedonic or utilitarian goals. Methodology: This quantitative research follows a deductive approach, using an online self-completion survey for data collection. A total of 659 valid responses w

This research explores how sustainable fashion fits into our social landscape, emphasizing its importance due the fashion industry's growing environmental concerns. With the fashion industry facing environmental challenges, the integration of fashion with sustainability becomes imperative for its evolution in the future. To address this, fashion brands have begun integrating sustainable practi