Shoppa dig till en bättre värld? En studie av politisk konsumtion som verktyg för förändring
This thesis examines political consumerism as a political tool for change. Consumers' attitudes and behaviour towards political consumerism is of special interest. The method used is a questionnaire with 59 participating students. Their answers are analysed both quantitatively and, to a lesser degree, qualitatively. The theoretical framework consists of Fishbein and Ajzen's theory of reaso