Introduktion av den svenska limpan på den spanska marknaden: Studie av acceptans och lönsamhet
Problem description: There is a big difference between the Swedish and the Spanish bread culture. In Spain they normally buy their baguette-looking “barra” in the bakery and then break it to eat together with the food. As the bread should be eaten the same day it’s baked, the Spaniards need to visit the bakery every day. Maybe the Swedish ryemeal bread, with a durability of many days, would be app