Intäkts- vs. kostnadssynergimotiv - Vad skapar mest värde för uppköpande företag vid M&A?
Purpose: The purpose of this study is to investigate the value creation for acquiring firms resulting from an M&A depending on which motive lies behind, revenue and/or cost synergies. Methodology: We have conducted a quantitative study including a quantitative content analysis of press releases to identify synergy motives. The event study methodology and the market model have been used to calc