Bloggar som uttryckskanal har under de senaste åren blivit allt mer populära. Vad som vidare blivit tydligt är den bristande forskning om såväl bloggen som kommunikationskanal samt personligt varumärkesbyggande. I denna uppsats har vi studerat hur personligt varumärkesbyggande kommer till uttryck i personliga bloggar. Vi har genomfört kvalitativa intervjuer med såväl personliga bloggare som områdeBlogs as channel for expression has in recent years become increasingly popular. What is also becoming clear is the lack of research on both the blog as a communication channel, and personal branding. In this paper we have studied how personal branding is reflected in personal blogs. We conducted qualitative interviews with both personal bloggers and area skilled authors and consultants in order t

There is a large interest in pre-Christian religion and ritual places in many disciplines; history of religions and archeology among others. These two disciplines have for a long time worked on different terms with the studies on this subject. Scholars of religion have used written sources from the Medieval Times to interpret the ritual sites and actions from pre-Christian times while archaeologis

Purpose The purpose is to increase the IKEA knowledge regarding production of custom made worktops at two German suppliers, providing an action plan for the suppliers of how to increase product quality as well as calculating the potential cost savings and the product cost structure. Methodology The project is performed as two case studies, where both qualitative and quantitative data has been obta

To be able to predict the behaviour of the things around us is valuable asset, whether it is the stock prices or the train arrival, a chance to know before it is happening is always beneficial. The computer has taken the prediction of behaviour to a higher level. From reading tea leaves in a cup, to really look into large amounts of data and with previous answers find a good approximation to what

The aim of this paper has been to undertake an osteological investigation of an unresearched bone assemblage of a hut construction from the late mesolithic dwelling site of Skateholm on the south coast of Sweden. The hut construction, named Construction 24, has been interpreted as a construction for ceremonial activities by earlier researchers (Larsson 1988b). This interpretation is challenged by

The overarching purpose of this work was to measure the level of psychotherapeutic competence at HVB (residential care) for children and adolescents in Sweden today, to determine how many HVBs that say they offer CBT; the competence of CBT at those HVBs and how this competence is secured. Out of 399 registered HVBs 124 (31%) survey replies were received. Completed survey responses indicate, that o

Syfte: Syftet är att undersöka och beskriva i vilken utsträckning affärssystem stödjer ekonomi- och verksamhetsstyrning. Metod: Fallstudie med en i huvudsak induktiv ansats har använts. Fallstudien är en enfallsdesign med två analysenheter. Teoretiska perspektiv: Studiens teoretiska ramverk utgörs av tidigare forskning kring affärssystem respektive ekonomi- och verksamhetsstyrning samt förh

Uppsatsens titel: Tillsammans: en studie av gemenskap och samhörighet i upplevelsekonsumtion Seminariedatum: 2012­‐05­‐29 Ämne/kurs: FEKN90, Examensarbete i Marknadsföring, masternivå 30 HP Författare: Noa Bachner och Emil Gemfors Handledare: Clara Gustafsson Nyckelord: Upplevelsekonsumtion, Consumer Culture Theory, Generation Y, identitet och konsumtion, delade upplevelser. Syfte: Syftet är

I denna uppsats studeras avtalet Indus Waters Treaty (IWT), ett samarbetsavtal mellan Indien och Pakistan om delning av Indusflodens vatten. Syftet med uppsatsen är att undersöka hur avtalet kommit att överleva mer än 50 år trots ländernas mycket känsliga politiska relation. Undersökningen genomförs utifrån en teorianvändande utgångspunkt med defensiv realism och funktionalism som teoretiska verkt

The passive consumer is dead. At least according to rapports, articles and books published during the last ten to fifteen years. Due to several shifts in the consumer landscape, the consumers are now more connected than ever and interact with each other in a new multi-way eco system. This change has led to that the applicability of the Brand Management perspective is questioned when it comes to un

The urbanization term is widely used in contexts, when discussing urban emergence. However, the term linked to processes multidimensional which requires a wide perspective on what forms the basis for changes in the landscape. It is not only the origin that is essential in urban development matters, but also how the multi-dimensional processes vary with different factors in the landscape over time,

Syftet är att skapa en förståelse för hur konsumenten relaterar till sitt varumärke vid interaktion med det i den sociala media kontexten, där nya relationstyper kan upptäckas. Vidare är det intressant att studera den betydelse som konsumenten lägger i sitt engagemang med varumärket i en social media kontext. Vår metod kommer att inledas med ett experiment som sedan kommer att följas av kvalitativ

This thesis focuses on the medieval city walls of Bonn and Cologne in Germany. Both of these cities had elaborate city walls and are located in close proximity to each other, but the size of the cities differs widely. When the walls were built the towns needed them as defence but this was only the main reason for the existence of the walls for the next few hundred years. The walls did, however, re

The aim of this essay is to investigate in what way the Iron Age human is conveyed in living history museums, such as the Viking village in Foteviken and the Land of legends in Lejre. In the opening chapters I will describe the enivronments and the platform itself of making prehistory come alive. In addition to that I will give a detailed account of the museums objectives. Thereafter I will discus

Syfte: Syftet med uppsatsen är att undersöka vilka hinder svenska medelstora företag kan stöta på i sin etableringsprocess på den kinesiska kommersiella marknaden. Vi vill förbättra förutsättningarna för såväl praktiker som teoretiker. För praktikerna uppnås detta genom att vi tydligt presenterar vilka hinder som kan uppkomma i etableringsprocessen. För teoretikerna uppnås detta genom att vi vidga

This thesis studies how the development of globalization has affected sovereign states patterns of armed conflicts. The hypothesis is that the effects of globalization have helped to decrease the number of inter-state conflicts, since states will be forced to cooperate, while the intra-state conflicts will increase because of the internal pressure that globalization creates inside the states. The

The use of entertainment media is an increasingly integral part in the marketing of parties and politicians. By participating in talk shows, game shows and life style magazines politicians are trying to market both the image of themselves and their opinions. Entertainment is an important part in the formation of people’s opinions. This study aims to analyze how Swedish entertainment media portrays