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Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. Therefore, it is surprising t

När agens och ambivalens går hand i hand: en kvalitativ studie om agens och begränsningar för kvinnor som migrerat till Sverige

In Sweden women with an immigrant background are through different policies frequently secluded to care labour. Consequently, a big part of women migrating to Sweden work as an assisting nurse in eldercare. The aim of this study is therefore to further develop an understanding of these women’s agency in Sweden, by discovering how agency exists in relation to work, family and spare time. Therefore,

Simulating Quantum Cascade Lasers with the Position and Energy Resolving Lindblad approach

Over the past two decades, Quantum Cascade Lasers (QCLs) have become an increasingly popular source for mid-infrared and terahertz radiation. Nowadays, their experimental development progresses fast with the aid of computer simulations. These reproduce carrier dynamics in the gain medium of the laser based on different transport models. A fast and reliable simulation package for QCLs is key for th

Machine Bias: Artificial Intelligence and Discrimination

The past decade has seen the rapid development of artificial intelligence. It has resulted in extensive usage and reliance within many diverse fields that influences our daily lives as well as human rights, and especially the prohibition of discrimination. The thesis examines artificial intelligence discrimination and asks why and how it occurs, who is (more likely to be) affected by it, and how p

Mergers and Acquisitions and Default Risk: Evidence from Western European Financial Sector

The purpose of this paper is to examine the impact of mergers and acquisitions on the default risk of acquiring companies. The sample consists of 276 transactions carried out between 2010 and 2018 by acquirers from Western European financial sector. We estimate the acquirer’s default risk using Merton Distance-to-Default model and further regress a set of independent variables with the changes in

Controlled by algorithms - A study about the external bureaucratization of employer branding efforts caused by social media

Employer branding, social media, public sector, algorithms bureaucracy, technology, control The purpose of this study is to deepen the understanding on employer branding via social media in the public sector. The aim is to investigate how employees within a municipality make sense and meaning of employer branding via social media and how this creates and potentially consumes positive aspects e.g.

Study of Dicke’s Model for Superradiance at Short Wavelengths from Core-excited Atoms

The main objective of this study is to contribute toward a comprehensive understanding of the superradiance problem in a short wavelength regime ($100$ to $100$ eV). In this regime, superradiance is influenced by Auger effect which would compete with normal superradiance process, and we want to study if it is possible to generate ultra-short pulses on the femtosecond or attosecond timescale using

Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective

There is a tendency for organizations to draw on social and political issues to make brands relevant to consumers, among which the appropriation of women empowerment discourse has attracted considerable attention because of its success in practice. Give the paucity of studies both in strategic communication to evaluate consumers responses to organizations’ communication strategies and in advertisi

Economic Evolution of the Baltic Tigers: Growth through Economic Complexity and Foreign Direct Investment

This research outlines the evolution of the manufacturing and industrial export structure of countries, Estonia, Lithuania, and Latvia since 1992 within the framework of Economic Complexity and the Product Space. The research reveals a relatively low level of specialization in the countries’ export structures and identifies a dual structure within the economy due to the foreign ownership of firms.

Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall

Corporate identity has been a study focus within the field of strategic communication. To fulfill the demand and expectation of audiences about sustainability issue, many corporates have integrated sustainability into their identity. Among different approaches to express sustainability-centered corporate identity, corporate videos, as a rich media, have gained its popularity. However, with many re

Do Women work more if they feel less guilty?

Recent studies identified gender role attitudes as a determinant of the remaining gender gap in labor force participation. In this study, I will investigate the correlations between women’s gender role attitudes and female labor force participation in the European Union. Further, I examine the heterogeneity of the relationship between mother’s gender role attitudes and labor force participation ac

Adapting to the change. The impact of climate finance on sustainable development: a new evaluation tool for climate adaptation projects

Adverse consequences of global climate change increasingly affect society and economic performance. Climate finance structure supports mitigation and adaptation actions that address climate change. Developing economies are adopting climate adaptation measures to cope with the current climate situation and simultaneously promote sustainable development. The interrelation between climate adaptation

Reclamation: A Feminist Genealogy of the Cultural Symbols of the Chicana Feminist Movement

This thesis will explore two significant cultural symbols of Mexican-American/Chicano culture: La Malinche and the Virgin of Guadalupe [La Virgen de Guadalupe]. The Chicana Feminist Movement, a notable women of color feminist movement, is considered to have been created and most active in the 1960s-1980s era of the United States. An examination will be conducted on how the two cultural symbols, La

Does FDI from China matter for Growth in African Economies?

The outcomes of FDI have been examined in several studies throughout recent years. Most examinations acknowledge that FDI is a usual positive for the host country. FDI can create direct effects such as wealth flow to the acquiring country, job production, and technology transfer as well as a show impacts in the form of improved productivity, innovation and education. Adverse effects emerge when th

The Physician’s Word Matters Most

The purpose of this thesis is to describe how physicians are affected by and deal with conflicting interests between patients and superiors, regarding personal ethics and cost-effectiveness measures, using agency theory. More specifically, how superiors might affect given care by attempting to control the physician’s performance in the pursuit of saving money, while patients want the best treatmen

Is the Glass Ceiling a Motherhood Ceiling After All?

South Korea has the highest gender pay gap and the lowest fertility rate in the OECD (OECD Data, n.y.). Gender equity theory suggests that there is a link between high gender inequality and low fertility, as women struggle to have both a career and a family. A growing share of Korean women are voluntarily childless, referred to as the Sampo Generation, giving up dating, marriage, and children, to

Is the Glass Ceiling a Motherhood Ceiling After All?

South Korea has the highest gender pay gap and the lowest fertility rate in the OECD (OECD Data, n.y.). Gender equity theory suggests that there is a link between high gender inequality and low fertility, as women struggle to have both a career and a family. A growing share of Korean women are voluntarily childless, referred to as the Sampo Generation, giving up dating, marriage, and children, to

Policy matters: The gendered impact of welfare systems and gender job segregation on unemployment during the EU recession and austerity, 2004-2018

Previous literature on the gendered impact of the 2008 recession and subsequent austerity on unemployment in the EU found that male unemployment is particularly affected by the recession, whereas female unemployment increases disproportionately during periods of austerity. Welfare systems and gender job segregation have been discussed as underlying mechanisms of these effects. This thesis is the f

Comparative Research into Recent Family and Partnership Formation and Dissolution Patterns in Nordic Countries: the case of Iceland

The current conjecture towards Nordic fertility rates brings the focus on the state of advancement of the second demographic transition (SDT) in the region. Nordic countries’ SDT developments have been unique as they have not experienced the same low fertility as other countries. Yet, since 2010, Iceland lost nearly a quarter of its fertility and reached an all-time low total fertility rate (TFR)

Alternative Routes to Management: The Humanities

One’s ability to lead and manage should not be dictated solely by one’s education but rather their experiences and personal background. If this is the case, then little attention should be paid to whether one comes from a business-related background or not, and more attention should be paid to the skills and characteristics of the individual. This study investigates how the humanities are represen