Can Shared Pain Contribute To Brand Community?
Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Anna-Sofia Cappelen, Linn Erander, Michael Trane, Oskar Borg Handledare: Oskar Christensson Nyckelord: Brand Community, Consumer Culture Theory, Consumer Identity Project, Marketplace Cultures, Extremsport, CrossFit, Konsumtionsfenomen, Identitetsskapande, Gemenskap, Smärta. Syfte: UppsAbstract Title: Can Shared Pain Contribute to Brand Community? - A qualitative study based on the theories of Brand Community within CCT Seminar Date: 2019-01-17 Course: FEKH29, Business Administration: Degree Project in Marketing, Undergraduate level, 15 University Credits Points (UPC or ECTS‐cr) Author: Anna-Sofia Cappelen, Linn Erander, Michael Trane, Oskar Borg Advisor: Oskar Christensson Key