Rebranding Politics: The Impact of Generative AI on Political Branding and Voter Trust
Thesis Purpose: This study aims to shed light on how the integration of GenAI in political branding shifts voters' trust and perception of political persuasion attempts. Theoretical Perspective: The theoretical lenses of the Persuasion Knowledge Model and the Source Credibility Theory are used to explore how voters perceive and react to political entities using GenAI in their branding strategi
