Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis
In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of fi
