Digital resource abundance : How social media shapes success and failure of online mobilisation
This article explores how and why some online protests manage to gain digital resource abundance, that is, mobilising large numbers of people and attracting wide interest and support in a short space of time. The study focuses on the case of the Swedish Petrol Uprising 2.0 which after a few months managed to mobilise 630,000 members on Facebook. The article expands established theories on online m
