Branding at Nation: The student and volunteers´ perceptions of image/identity in the Swedish student Nations
The purpose of this study is to analyze and understand how branding, image and identity play a role for Nations both to attract and maintain student, customers and motivate volunteers. This will be analyzed by means of the following research questions: “how do the Nations brand themselves?” and “how do members and volunteers of nations understand the Nation’s image and how do they respond to it?”
