Tidigare forskning har uppmärksammat att lyssna är en viktig del i organisationers strategiska kommunikation, likaså möjligheterna med att lyssna på sociala medier. Men frågan som kvarstår är: hur praktiserar organisationer ett strategiskt lyssnande på sociala medier? Det finns en identifierad avsaknad av forskning som belyser hur ett strategiskt lyssnande kan tillämpas på sociala medier i praktikThe importance of listening as a part of organizations' strategic communication has been stated in previous research, as well as the possibilities of listening on social media. But the question that remains is: how can strategic listening be put into practice on social media? There is an identified lack of research that highlights how strategic listening can be applied to social media in the p

Gold is known in the financial world to be an important asset in unstable periods, especially as a hedge against inflation. If the gold price can be forecasted, it will be possible to strategically invest in gold rather than acquire it as a last-minute hedge against economic downturns. Although there are many studies on forecasting, few focus directly on gold returns. This study investigates the

The most used menstrual products in Sweden are disposable pads and tampons, contributing to plastic pollution and harmful resource use; an environmental impact that could be reduced by using reusable products, such as menstrual cups and reusable pads. This cross-sectional study of high school students in Malmö and Lund researches their menstrual product preferences and the factors that influence t

Under de senaste åren har det skett en ökning av antalet unga kvinnor som använder sig av vitt nikotinsnus i Sverige. Det har gjorts uttalanden kring att detta är ett problem för folkhälsan då unga riskerar att bli beroende av en skadlig produkt. En del av problemet samt de diskussioner som uppdagats kring ämnet har varit bristen på marknadsförings- och försäljningsregler, vilket har gett företag Over recent years, there has been an increase in young women’s use of white nicotine pouches in Sweden. Statements have been made about this being a problem for public health since young people risk addiction to a harmful product. Part of the problem and discussion has been the lack of marketing and sales regulations, which has given companies the full ability to target specific groups. Considerin

Scientific studies indicate that the effects of the ongoing climate crisis negatively affect and sometimes also threaten the built environment, humanity and nature in many ways. Cloudbursts and rising sea levels are two examples of such effects, which result in complex dilemmas and interesting challenges that planners and urban designers face within their field of work. These two effects are notic

Sverige har satt som klimatmål att 2030 ha minska utsläppen från inrikes transporter med 70 procent. För att uppnå detta mål så kommer det enligt vattenfall att krävas en miljon laddbara bilar. En sådan ökning av laddbara bilar kan leda till en betydande påfrestning på våra svenska el- och vägnät Syftet med detta examensarbete var att undersöka om dagens svenska el- och väg-nätet kommer att klaraThe Swedish government have as goal to make the decrease the emissions from domestic transport with 70% by 2030. To reach this goal the Swedish electric company Vattenfall has estimated that we need one million electric cars. The aim of the work presented in this report is to investigate if the present Swedish road network and power grid can handle one million electric cars and if what is needed

Purpose: The objective of this study is to determine whether or not board gender diversity influences the capital structures of S&P 500 firms. This is done based on the premise of female risk aversion and conventional capital structure and agency issues theories. With this foundation, we intend to close the knowledge gap regarding the effects of gender diversity on corporate boards. Methodol

The primary purpose of our study is to get a better understanding of the employees’ experience of their job performance with the emergence of ChatGPT. This includes taking a socio-technical perspective to explore the employees’ perspective with using this technology. The study was carried out using a qualitative research method, employing an interpretative perspective and an abductive research app

Title: Overstock of aftermarket parts in Africa at Sandvik Stationary Crushing and Screening Author: Mattias Johannesson Supervisor: Fredrik Olsson, Division of Production Management Background: An increase of customer expectations such as demand for more customizable options, shorter lead times and availability puts more and more pressure on a company's logistical processes. With fluctuat

Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. Thus, the purpose of this study is to explore how a newly launched brand engaging in socio-political agendas communicates

In 2021 the Swedish media started investigating Romani trials, a supposed ‘parallel legal system’ that is practiced by some Romanies. Before 2021 the reportage on the phenomena is minimal. In general, academic research on Romani legal culture in Sweden is absent, similar goes for Romani representation in Swedish media. This thesis explores how Romani legal culture is represented in the Swedish med

This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. The research employs a qualitative content analysis methodology, foc

It’s been 34 years ago now since the iron curtain has parted the European continent and its inhabitants in an East and a West. The analysed area for the following thesis on the border between northern Austria and southern Czechia gives a case example of a region, that is still suffering from an era, where one sky-direction has been erased from people’s everyday living and thinking – leaving the bo

Climate change denial tends to be prevalent among right-wing populists, but the underlying reasons for this remain unclear. Given that persistent climate change denial among the public could impede efforts to address the negative consequences of anthropogenic climate change, it is important to identify the psychological correlates of these attitudes. This thesis aimed to investigate the hypothesis

This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. The study draws upon a diverse range of sources, including empirical findings, background research, and theoretical

This study aims to investigate the difference in stock return between traditional sin stocks, new sin stocks, and their respective peer stocks. The purpose was to expand the scarcely researched area of new sin stocks by being the first one to focus on new sin stocks on the American stock market (United States NYSE, AMEX, and NASDAQ stock exchanges), as this area has only been researched in Europe

The West Link Project is a transport infrastructural investment in the expansion of public transport in the region Västra Götaland. The choice of transport infrastructure falls under the domain of the Swedish government, usually paid for by Swedish taxpayers. Therefore it is important to know if the choices made surrounding these investments are socio-economically profitable and whether or not the

The problem of outdated large-scale housing estates has been prevalent in many cities, resulting in unbalanced social issues, uncomfortable living conditions, and a lack of response to climate change. The research focuses on the Almgården area in Malmo, Sweden, and aims to address these challenges by proposing a sustainable design solution that can improve the quality of life for residents while r

This thesis investigates the dynamics between firms’ shifting motives for engaging in foreign direct investments (FDIs) and the experiential knowledge acquired from increased experience and establishment in foreign markets. An embedded case study was performed on the multinational company Duni Group, drawing upon insights from semi-structured interviews with representatives from the case company.