This study analyses millennial consumers' perceptions of luxury brands in order to help brand managers better leverage their brand heritage to develop brand strategies that are in line with market needs. A qualitative research design was used in order to understand the millennial cohort's understanding of heritage luxury brands. The main instrument for this study was the semi- structured i

Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. Primary data was collected through a focus group and secondary data w

Purpose: To explore how different B2B companies within the plastic industry are adapting and managing their brand under siege in regards to the environmental pressure from stakeholders. Methodology: This study takes a qualitative research approach, combining primary and secondary data. To create an understanding of the plastic industry, three B2B companies were interviewed in order to investigate

Preterm infants show postnatal deficits of long-chain polyunsaturated fatty acids (LCPUFAs) which are essential for adequate growth and neurodevelopment. Human milk is a primary source of fatty acids (FAs) for the preterm infant, and therefore, knowledge about milk FA levels is required to design appropriate supplementation strategies. Here, we expanded on our previous study (Nilsson et al., 2018,

We present a microfluidic system to control the position of particles (polystyrene beads or astrocyte cells) in hydrogel droplets using bulk acoustic standing waves. Droplets comprising hydrogel precursor solution, photoinitiator and (bio-)particles were generated and acoustic forces focused the beads to the droplet center line. Droplets were cross-linked by exposure to UV-light. With the acoustic

Kármán vortex streets are repeating patterns of swirling vortices, appearing when a fluid passes an obstacle at Re>50. We present an array of interacting vortices, a Kármán vortex city, that arises when a DNA solution flows through an array of micro posts at Re

Background: Disordered gaming and problem gambling (DG/PG) are associated with a range of functional impairments as well as psychiatric comorbidity. With the proliferation of digital gaming apps aimed at children and adolescents, which involve in-game purchases, there is increasing evidence that DG/PG are on the rise in this age range. The behavior can be detected in youth presenting at school-bas

Bakgrund: Mer än var femte elev som går i gymnasiet är överviktig och övervikt är något som ökar. Skolsköterskan har en viktig roll i det hälsofrämjande arbetet mot övervikt. Skolsköterskor i tidigare studier upplevde att övervikt var svårt att adressera relaterat till att det var ett känsligt ämne och tidsbrist och får hitta indirekta sätt att närma sig ämnet. Syfte: Syftet med studien var att be

Immune thrombocytopenia (ITP) is an autoimmune disease characterized by enhanced platelet clearance and defective platelet production. Diagnosis by exclusion and trial-and-error treatment strategies is common practice, and despite the advancement in treatment options, many patients remain refractory. Although the existence of different pathophysiological entities is acknowledged, we are still far

Background: Alzheimer's disease is characterized by the accumulation of amyloid-β (Aβ) into plaques, aggregation of tau into neurofibrillary tangles, and neurodegenerative processes including atrophy. However, there is a poorly understood spatial discordance between initial Aβ deposition and local neurodegeneration. Objective: Here, we test the hypothesis that the cingulum bundle links Aβ depositi

Preindustrial social mobility is still primarily understudied in present times, and most early-industrial social mobility research has focused strictly on occupational mobility, not fully capturing the substantial socioeconomic disparities within occupational groups that presumably always existed. In this study, we contribute to the literature by estimating long-term trends in intergenerational so

Robot skills systems are meant to reduce robot setup time for new manufacturing tasks. Yet, for dexterous, contact-rich tasks, it is often difficult to find the right skill parameters. One strategy is to learn these parameters by allowing the robot system to learn directly on the task. For a learning problem, a robot operator can typically specify the type and range of values of the parameters. Ne

Azimuthal correlations in Z + jet production at large transverse momenta are computed by matching Parton-Branching (PB) TMD parton distributions and showers with NLO calculations via MCatNLO. The predictions are compared with those for dijet production in the same kinematic range. The azimuthal correlations Δ ϕ between the Z boson and the leading jet are steeper compared to those in dijet producti

The primary (acute) haemosporidian infection has the greatest negative effect on an individual’s fitness. Weak individuals are most likely eliminated from the population, while those that survive, develop a chronic infection when parasite infection intensity is kept at low levels with minor effects on the condition of the host’s life history traits. It is still unknown whether low levels of haemos