Our study investigates the crowding out effect of public investment on private investment in Sweden and the United States during the period 2005-2019. We present an account of the prevailing theory on the subject and let it inform our subsequent SVAR analysis on quarterly data. We obtain impulse response functions to assess the direction and extent of crowding out or crowding in effects for both c

Lead-free hybrid metal halide phosphors/crystals showing self-trapped exciton (STE) emission have been recently explored for thermography due to the strong temperature dependence of their photoluminescence (PL) lifetime (τ). However, realizing high-spatial-resolution thermography using polycrystalline powders or crystals presents a challenge. Moreover, the underlying mechanism of temperature-depen

Several digestive system models have been developed, varying in sophistication. These models measure under dynamic, semi-dynamic, or batch conditions, with notable distinctions between them. This chapter covers models for gastrointestinal digestion, including static and dynamic models, and important aspects of digestion and fermentation, such as bioaccessibility, bioavailability, and bioconversion

Purpose: The purpose of this study is to investigate the impact of sustainable packaging for cosmetics on consumers within Europe. Methodology: Literature Review, Case Studies, Online Survey Findings: The research conducted exemplifies that sustainable packaging of cosmetic products impacts European consumers’ perception of brand image and influences purchasing decisions. Four key factors from the

Purpose: To investigate how the L'Oréal Group manages its multi-brand portfolio within the beauty market, focusing on how they navigate the complexities of brand cannibalization. Methodology: This paper employs a qualitative research method. Empirical data about the case object L'Oréal Group was collected through secondary data from their latest annual report, websites and online sources

This paper analyzes the corporate rebranding efforts of Google to Alphabet and Facebook to Meta, examining the motivations behind these shifts, the changes in brand architecture and the impact on stakeholders. The authors use the Corporate Brand Identity Matrix and Stakeholder Theory to assess the rebranding's effects on investors, employees, consumers, and policymakers. The paper concludes th

Abstract Purpose: The purpose of this study is to expand literature on brand collaborations by shifting focus from well-documented luxury-fast fashion collaborations to luxury-luxury partnerships. The trend of luxury-luxury partnerships challenges the traditional view that brand collaborations are primarily about image enhancement and transfer, suggesting deeper strategic advantages. This paper a

Purpose: The purpose of this study is to investigate the impact of brand logics on the success of brand extensions. Methodology: This study has examined two different case studies to better understand the effect of brand logic. An extensive literature review was done on “brand logics”, specifically Unique Selling Proposition (USP) and the Golden Circle, “brand extensions” as well as “brand identit

Bakgrund: Höga patientflöden, kritiskt sjuka patienter, och larmsituationer resulterar i en variabel arbetsmiljö på akutmottagningen som kan vara påfrestande och stressutlösande för sjuksköterskor. En sjuksköterska med höga nivåer av stress riskerar att drabbas av konsekvenser som compassion fatigue, sekundär traumatisk stress (STS), och posttraumatiskt stressyndrom (PTSD). Förutom att påverka sju

Purpose: To define hyperphysical retail, and present theoretical aspects which should be considered when a company wants to create their own hyperphysical installation. Methodology: A qualitative dual case study with secondary data utilizing an abductive method to develop the interpretation of the phenomenon by consistently working between the cases and the selected theories. Findings: This paper

Purpose: As co-branding has become a popular strategy to differentiate brands and create awareness in a crowded market, this has developed to be a relevant research field. Through an analysis of a luxury brand’s two different approaches to co-branding, this paper aims to analyze how brand identity alignment impacts co-branding and to provide a guideline for the decision-making process of selecting

Purpose: The aim of this paper is to examine how organizations use live in-person events to increase brand awareness and long-term brand loyalty. Methodology: This paper utilizes a qualitative research method through the examination of three case studies: Red Bull Rampage, NHL Global Series, and Nike’s Breaking2 Marathon. The information for these case studies was gathered through secondary resear

Purpose: This study aims to explore the impact of long-term brand ambassadors on brand equity and emotional connections with consumers. Additionally, the study will focus on the challenges brands face when a long-term ambassador departs and how to handle them. Methodology: This paper takes a qualitative approach, using secondary data and case studies to explore how brands manage the exit of long-

Purpose: To examine how intellectual property rights holders and intellectual property rights experts view the phenomenon of characters’ copyright expirations. Research questions: How can intellectual property rights holders cope with the expiration of their characters’ copyright? What are the possible implications of copyright expiration for brands? Methodology: The study utilizes an inductive,

Purpose: To examine how different branding strategies (direct branding, sub-branding, and independent branding) in luxury downward line extensions affect the exclusivity and brand im- age of the parent luxury brand. Design/methodology/approach: This study follows a qualitative approach by conducting semi-structured interviews with 15 respondents. The interviews were based on three luxury brand cas

The chapter examines and draws comparisons between modularity as a foundational production paradigm across code, platform society and electronic music production. It delves into the evolving landscape of music production within the context of platformization, highlighting the growing prevalence of modularity influenced by genres such as hip-hop and EDM. Additionally, the chapter explores how inter