The thesis discusses the abuse of the freedom of establishment of companies in the Internal Market and the change that the Directive of the European Parliament and of the Council (EU) 2019/2121 of 27 November 2019 amending Directive (EU) 2017/1132 as regards cross-border conversions, mergers and divisions [2019] OJ L 321/1 (Mobility Directive) creates to that. The research question of this thesis

Embracing the concept of reusing waste materials, my project transforms discarded oyster shells into a versatile building material. The outcome is more than just a product; it’s a symbol of sustainable innovation. Utilizing discarded oyster shells, the project seeks to create functional and aesthetically pleasing items. My goal with this project was to create a material solely from natural substa

Thesis purpose: The purpose of this study is to understand how national culture plays a role in consumer perceptions through a comparative case study of three different ethical skincare brands from three different countries. Methodology: This study makes use of a qualitative research method, data collection is done through semi-structured mediated interviews of 20 participants from 14 different c

Sustainability reporting has shifted from voluntary to mandatory in the EU under the CSRD requiring companies to adopt a double materiality perspective and adhere to common reporting standards known as ESRS. This regulation aims to enhance transparency, reliability, and comparability of sustainability data, fostering more sustainable business models and changing established management practices. T

Purpose: The primary aim of the study is to investigate the influence of AI-driven personalized advertising on customer loyalty and brand engagement within the B2C market. The research will also examine how consumer perceptions of privacy and transparency in the use of AI impact these relationships. Theoretical perspective: The study’s literature review explores AI-driven personalized advertising

The rapidly evolving landscape of influencer marketing, particularly within the cosmetics industry, underscores the need to dissect the dynamics between influencer credibility and parasocial relationships. This thesis explores the multifaceted nature of influencer credibility— comprising attractiveness, expertise, trustworthiness, and similarity—and its role in cultivating strong parasocial relati

Background: The rise of influencer marketing, fuelled by globalisation and social media popularity, has led to an increased ethically contested promotion of aesthetic surgery by influencers. Existing research has primarily focused on consumers, leaving the influencer perspective and their ethical justifications largely unexplored. Purpose: To explore the ethical justifications of social media infl

This thesis investigates the interaction of the "thinness is beauty" concept on Chinese women's social media, the rise of anti-body anxiety content, and their effects on female identity formation and consumer behavior, focusing on fast fashion brands and Red. It aims to explore the factors reinforcing narrow beauty standards, analyze changes due to anti-body anxiety content, and exam

Undersökning av samspelet i problemlösande nätverk mellan den kommunala räddningstjänsten och andra aktörer Den generella riskbilden förändras konstant och då samhället blir mer komplext krävs det att aktörer arbetar tillsammans för att lösa problem. Dessa problemlösande nätverk har undersökts i detta examensarbete där fokus har varit på räddningstjänstens perspektiv. I takt med att samhället The risk profile changes constantly as society changes, and this entails a necessity to change activities to prevent risks. Major incidents require a variety of actors who create problem-solving networks, which is why the following thesis examines the role of emergency services in such problem-solving networks. An interview study was conducted, and the results showed that the work between the fire

Research Question: What is the impact of TikToker’s authenticity and quality of TikToker’s content on brand image in the beauty industry, and to what extent does the attitude towards sponsored content moderate these relationships. Purpose: The purpose of this study is to explore the impact of TikTokers in the beauty industry on brand image, focusing on the roles of TikToker’s authenticity, qualit

Sustainability communication within the fashion industry remains constrained despite a growing focus on sustainability initiatives by brands. This master’s thesis investigates this constraint, often referred to as ‘green blushing’. Using qualitative research methods, this study examines the phenomenon through a case study of the Swedish fashion brand Kappahl. The findings reveal various factors co

The integration of Artificial Intelligence (AI) in marketing has garnered significant attention due to its potential to revolutionize content creation and enhance advertising strategies. Despite the enthusiasm surrounding AI tools, concerns persist regarding their impact on brand authenticity and consumer perceptions. The present study aims to deepen the understanding of the influence of AI-genera

PFAS är en grupp av 10 000 människoskapade ämnen, kända för sina fett-, smuts- och vattenavstötande egenskaper, som använts sedan 1950-talet. De användes i bland annat brandskum, textiler och kosmetika. PFAS är mycket svårnedbrutna, de ansamlas i naturen och människor från intag av vatten, växter och djur. Det har visats att PFAS är vara farligt, PFAS kan negativt påverka reproduktions-, och hormoThis study focuses on PFAS-pollution, specifically the pollution situation for four objects in Svedala municipality. Per- and Polyfluorinated Chemicals (PFAS) has been used widely since the 1950s and spread because of anthropogenic activities, due to their characteristics, such as dirt-, grease, and water repellent properties in cosmetics, textiles and fire extinguishers. PFAS has shown to be pers