The Limits of the New Public Diplomacy : Strategic Communication and Evaluation at the Foreign & Commonwealth Office, British Council, U.S. State Department, Swedish Foreign Ministry & Swedish Institute
The new public diplomacy is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of communicating foreign policy to a range of nongovernmental intern