When Has Media Even Given a Golden Star to an Auditor? - A Content Analysis of the Portrayal of Auditors in Media in Sweden
The study contains both an empirical and theoretical purpose. The aim is to analyze and explain the current portrayal of auditors by Swedish media, and if and when this portrayal is made in a positive way. Different theoretical perspectives will be combined in order to develop a more comprehensive framework for analysing the relation between media and auditors. The theoretical framework is based
