Implicit Stereotype Content: Mixed Stereotypes can be Measured with the Implicit Association Test
According to the Stereotype Content Model (SCM; Fiske, Cuddy, Glick & Xu, 2002), stereotype content can be mixed in terms of diverging evaluation on the warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. 85 participants completed one of two Implicit Association Tests (IAT; Greenwald, McGhee & Schwartz, 1998), that measured either th
