Examensarbetets titel: “Kan gerillamarknadsföringsmetoder ha personligheter? - En studie utifrån Dimensions of Brand Personality.” Seminariedatum: 2017-06-02 Kursnamn: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Simon Ekholm, Ellen Frick, Lina Öberg Handledare: Annette Cerne Nyckelord: Marknadsföring, Dimensions of Brand Personality, gerillamarknadsföring,Title: “Do guerilla marketing methods have personalities? - A study based on Dimensions of Brand Personality.” Seminar date: 2017-06-02 Title of the course: FEKH29 - Bachelor Degree Project in Marketing Undergraduate level, Business Administration, 15 University Credits Points Authors: Simon Ekholm, Ellen Frick, Lina Öberg Advisor: Annette Cerne Key words: Marketing, Dimensions of Brand Personalit

The purpose of the study was to explore experiences of being in an organization facing an organizational change and to see what differences in experiences of the phenomenon exist between two different groups within the same organization. Semi-structured interviews were conducted with eight employees in an organization, four of whom were workshop workers and four salaried employees. Interview mater

Nanoplastens påverkan sänks av preventivmedel Alla har vi hört om tvåkönade fiskar som har knaprat de preventivmedel vi spolat ut i haven, och mer och mer information kommer om hur de enorma mängder plast vi använder tar sig ut i naturen och hur de sedan bryts ned till partiklar som är mindre än våra egna mänskliga celler. Information finns till viss mån om den individuella påverkan av dessa föroExposure of combined pollutants is as of today not a very well-researched field of environmental science due to the complex interactions that may occur. Nanoplastic particles (NP) in particular are lacking studies due to the relatively new interest in the subject. In this study, a small experiment in a lab environment was performed that observed the combined effects of polysterene NP and 17α-ethin

Syfte: Syftet är att utvärdera huruvida den auktoriserade revisorns intressenter har kvar samma förtroende för revisorn trots att den teoretiska utbildningen har minskat. Metod: Uppsatsens metod bygger på en kvalitativ forskningsmetod och det abduktiva tillvägagångssättet används. Insamlande av empiriskt material har skett ifrån 18 stycken artiklar och i form av 16 stycken icke-fysiska intervjuerPurpose: The purpose of the thesis is to evaluate whether the Certified Public Accountant’s stakeholders have the same trust for the accountant even though the theoretical educational qualification has decreased. Methodology: The method of the thesis is based on a qualitative research method and the abductive approach is used. Empirical material has been collected from 18 articles and by 16 non-p

Allt fler konsumenter vänder sig idag till e-handeln när de ska handla, vilket har visat på ett ändrat konsumentbeteende. I och med att allt fler branscher och företag anammar e-handeln och att konsumenter känner sig mer bekväma med att handla online, så ökar också returerna. Den här studien syftar till att förklara och få en ökad förståelse för varför konsumenter returnerar kläder och skor på int

One important aspect that is considered when designing safer buildings is human behavior. A comprehensive assessment of how people react during a fire, provides engineers valuable information, which will allow them to develop effective solutions to help people reach a safe place under tenable conditions. When evacuating a building, a key factor is pre-evacuation time, this is the lapse of time tha

Title: Site managers psychosocial work environment Author: Nelly Iteka & Zahraa Abdulrasol Supervisor: Radhlinah Aulin, Lund University, Therese von Wachenfelt, Peab Sverige AB Examiner: Anne Landin, Lund University Questions to issue: What affects the psychosocial work environment and what are the consequences of a good and poor work psychology? How do site managers experience the psychosocia

De upplåtelseformer som finns idag är hyresrätt, bostadsrätt, kooperativ hyresrätt och äganderätt. Hyresrätt är den vanligaste upplåtelseformen men det har blivit vanligare med ombildningar där hyresrätt övergår till bostadsrätt. Idag är det inte möjligt att omvandla hyresrätter till ägarlägenheter men då det finns ett lagförslag kan detta komma att bli aktuellt fram över. Udda förvaltningsfastiTenancy, tenant ownership, cooperative tenancy and freehold are the forms of tenure that are available today. Tenancy is the most common form of tenure but it has become more common to transform tenancy into tenant ownership. Today it is not possible to transfer tenancy right to condominium but there is a proposal to change the law which would make it possible in the future. The purpose of this pa

Nowadays, huge amounts of data are transferred over the Internet. Video content is a vast majority of the data traffic. A part of this data is wasted due to many reasons. Transmitting large amounts of data across a network leads to network congestion and start-up delay of the video playback, which is one of the reasons of data loss. Another reason is the negative effect of impatient users or so-ca

Datorer används allt oftare i undervisningssammanhang. En stor styrka ligger i möjligheten att på ett enkelt sätt kunna genomföra avancerade beräkningar och visualisera komplexa fenomen. VisCon är ett program som har utvecklats för att underlätta förståelsen av vad som händer i en jord när man belastar den med en byggnad eller en anläggning. Det här är en viktig kunskap för att undvika skador på bWhen a ground surface is subjected to a load an increased level of stress will occur in the soil underneath. As soil material has a limited permeability, an increased stress will initially result in an excess pore water pressure. However, as time passes the water will flow and the pore water pressure will even out. The relation between the total stress, the excess pore water pressure and the effec

This thesis aims to provide a case study for a critical theory of mythopoetics, via analysis of four ‘Brexit narratives’: The Bad Boys of Brexit by Arron Banks, Unleashing Demons by Craig Oliver, All Out War by Tim Shipman and The Brexit Club by Owen Bennett. My objective is to demonstrate the prevalence of mythopoetics in political and historical discourse, via analysis of four competing politica

MicroRNAs (miRNAs) är små, enkelsträngade RNA molekyler som består av cirka 22 molekylära byggstenar, nukleotider. Nukleotiderna består antingen av adenin (A), guanin (G), cytosin (C) eller uracil (U). Dessa små RNA molekyler är involverade i flertalet sjukdomar och genom att hitta sekvensen av dessa A, G, C, T i ett biologiskt prov, kan miRNAt agera som markör för att hitta nya behandlingsmetoderMicroRNAs are small single stranded RNA molecules containing approximately 22 nucleotides and these play an important regulatory role in gene expression. MicroRNAs are found to be involved in several diseases and knowledge about their sequences can be an important tool in the foundation of novel treatment methods against diseases. Today, these small RNA molecules are mainly analyzed with qPCR and

Packaging can be used to offer to consumers a complete brand experience. The emotional level enhanced during opening moment make consumers engage with the product and therefore, with the brand. Brands can firstly use printing to stand out at the point of sale and can use internal printing to enhance consumer experience at home. Internal printing needs to be analyzed through the lenses of three pil

Examensarbetets titel: Donald Trumps roll för varumärket USA som destination Seminariedatum: 2017-06-02 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Matilda Alqvist Westander, Linnéa Sandberg och Samuel Smith Handledare: Annette Cerne Fem nyckelord: Nationsbranding, destinationsbranding, varumärket USA, konsumentbaserat varumärkes värde, Donald

Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. Purpose: The purpose of this paper is to gain insig

Sedan 1950-talet har antalet bilar per person i Sverige ökat. Med en negativ påverkan på miljön såväl som på människors hälsa, representerar privat ägande av fordon en av de största utmaningarna i transportplanering. Att flytta resenärer från privata fordon till kollektivtrafik har visat sig fördelaktigt beträffande att minska koldioxidutsläppen, dock kräver denna typ av mobilisering politisk styrIn Sweden the number of cars per person has increased since the mid-20th century. With negative impacts on both health and the environment, private ownership of vehicles represents one of the major challenges in urban transport. To move travelers from privately owned vehicles to public transport has shown to be beneficial in reducing carbon emissions. However, in order to create policies that attr

The purpose of this thesis is to construct a passive bistatic radar system using two USRP N200 software defined radios and two ordinary TV-antennas. Several auxiliary components were used in order to align and calibrate the devices including an octoclock CDA-2990, switch and signal generator. Several tests were made to verify that the sampling started simultaneously and that no significant phase s