Building Customer Trust in Retail Data Practices
In the dynamic world of retail, the relationship between retailers and customers relies heavily on trust and confidence. As we witness a digital revolution in retail, fuelled by the vast possibilities of data analytics, it becomes crucial to ensure that data collection aligns with consumer expectations. A recent study, led by Associate Professor Stefan Larsson from The Centre for Retail Research,
https://www.lusem.lu.se/article/building-customer-trust-retail-data-practices - 2025-12-17
