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Marketing without marketers? The rise of vibe marketing in the age of AI This thesis explores vibe marketing as a conceptual and operational model for fully automated digital marketing, enabled by generative AI. As technological developments reshape the marketing landscape, vibe marketing emerges as a novel approach that replaces traditional team structures with orchestrated AI systems. Drawing o

Många studenter som läser matematik på universitetsnivå, vare sig det är på ett ingenjörsprogram eller matematiklärarprogram, upplever svårigheter i sina studier. Siffror verkar peka på att hälften av ingenjörsstudenter hoppar av sina studier innan de tar examen. Detta är inte helt i enlighet med ett av gymnasieskolans mål, nämligen att gymnasiet ska vara högskoleförberedande. Det verkar då finnas

This study investigates how expiration dates and dynamic shelf life labels influence consumer preferences and willingness to pay (WTP) for fresh chicken products. Using a discrete choice experiment (DCE), the research evaluates the impact of shelf life duration, price, and the presence of a real-time freshness indicator on consumer decision-making. A sample of fresh chicken consumers in Lund, Swed

The study aims to focus on the employees' experiences as well as practices of the leaders' leadership styles in rapidly changing environments to contribute to a deeper understanding of leadership combinations. Although research has been conducted regarding different leadership approaches, there is limited research that explores the understanding of how entrepreneurial leaders combine and a

This article aims to undertake a comprehensive cost-benefit analysis of SSAB's investment in green steel production under the HYBRIT initiative, focusing on the implications of operating within the EU Emission Trade System and an illustrative scenario employing a carbon tax. The study evaluates profitability and social benefits, utilizing time series models to forecast electricity prices in di

The aim of the study is to analyze how the concept of sportswashing is understood within the context of international championship, as a tool for authoritarian states to legitimize anti-democratic values. To achieve this, a case study was made illustrating how the concept of sportswashing can be understood, both in theory and in practice, in connection to the FIFA World Cup 2022 in Qatar. Addition

This article aims to undertake a comprehensive cost-benefit analysis of SSAB's investment in green steel production under the HYBRIT initiative, focusing on the implications of operating within the EU Emission Trade System and an illustrative scenario employing a carbon tax. The study evaluates profitability and social benefits, utilizing time series models to forecast electricity prices in di

För närvarande står byggnadsindustrin för en betydande del av de totala utsläppen av växthusgaser i Sverige. Resurseffektiviteten är låg och de råmaterial som används i dagsläget utnyttjas inte på ett effektivt sätt. Det råder ingen tvekan om att konsumtionen av naturresurser är ett problem, något som kan förbättras genom exempelvis en ökad grad av återanvändning i materialflödet och genom att vid

Algae exhibit different strategies to avoid predation by zooplankton. In green algae, which are generally not known for being toxic, colony formation or a protective mucilage cover can be such defence mechanisms. This study investigates the predation defence of Microglena globulifera (Chlamydomonadales), a unicellular freshwater green alga, against the rotifer Brachionus calyciflorus. Rotifers gro

Disability is an aspect that forms a significant part of the human condition. According to the World Health Organization (WHO) an estimated 1 billion people worldwide live with a disability. That accounts for roughly 15 % of the entire human population, and therefore it has been sometimes referred to as the world's largest minority. The presence of people with disability is a phenomenon that i

Syftet med denna studie är att utvidga forskningsorganet för kriskommunikation genom att undersöka hur en organisation kan använda kriskommunikationsstrategier för att navigera i en kris med sexuella övergrepp. Mer djupgående, använde studien en fallstudiemetod när det gäller den sexuella övergreppskris som den svenska tv-organisationen Viaplay mötte 2021 i det ökända programmet Paradise Hotel. So