Från buzzword till sanning?
Title: From buzzword to truth? Seminar date: 2014-06-05 Course: FEKH29, Bahelor Thesis in Business Administration, specialization in marketing, Undergraduate level, 15ECTS Authors: Jeanna Lundberg and Julia Undin Advisor: Jon Bertilsson Key words: buzzword, fad, the Swedish advertising business, content marketing, attachment Purpose: Improving prior knowledge of how advertising agencies in S