Generationsutmaningar i digital marknadsföring – En kvantitativ studie av generationssegmentering i digital media
Title: The Generation Challenge – a Quantitative Study of Generational Market Segmentation within the Field of Digital Marketing Seminar Date: June 4th, 2015 Course: FEKH29 Business Administration: Degree Project in Marketing, Undergraduate Level, 15 ECTS Authors: Agata Anna Gornik, Eric Ingelström, and Julia Kulle Advisor: Clara Gustafsson Keywords: Generational Market Segmentation, Baby Bo
