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Strategic communication in participatory culture : From one- and two-way communication to participatory communication through social media

In contemporary literature in strategic communication, public relations, and corporate communication, co-creation of meaning is often claimed to be a core objective (e.g., Coombs & Heath, 2006). The aim of this chapter is to review the literature on social media and strategic communication and develop arguments for why we believe the new communication structure is challenging old concepts and

Social sustainability through daily activity : "Grow with horsepower" is person-centered and nature-oriented

Background The health of people with functional variation in Sweden is worse than people without functional variation. A health-promoting resource in adults’ lives is meaningful employment, and for people with functional variation it means some form of daily activity. The project "Grow with horsepower" is a person-centered and nature-oriented daily activity for people with function variation, who

Pursuing futures through children: Crisis, social reproduction and transformation in Burundi’s transnational families

Based on multisited fieldwork in Kigali, Rwanda, Belgium, and the Netherlands following the political crisis in Burundi in 2015, we explore decisions and plans for the future among Burundians in exile. In this way, we contribute to research about future making and social reproduction in families in a transnational social field affected by crisis. Adding to the literature, we show the specific effe

Csr communication through social media : A litmus test for banking consumers’ loyalty

Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature. Further, most of the prior studies have investigated CSR with a philanthropic viewpoint, but its importance in achieving marketing-related outcom

Growing Stronger Together: Cultivating socioeconomic community development through social mix housing policy

The thesis focuses on the use of social mix policies within the framework of Denmark's public housing system and their impact on economic connectedness and upward mobility for low-income, vulnerable beneficiaries. By conducting a meta-ethnographic review, the research aims to examine a total of six key ethnographic studies on the implementation of social mix strategies, with a view to generati

Accelerating Sustainability through Human Development. Managing the complexity of supporting social enterprises toward the implementation of sustainable development

Accelerator programs that support enterprises in their early stages are growing in numbers, acknowledged by many as an important organizational form for achieving economic growth. However, focusing solely on economic growth has proven to be detrimental for the environment and not enough to solve the challenges of our current social systems. As a response, accelerators and social enterprises that f

Harmonizing social and ecological sustainability through human rights and weak anthropocentrism : A case study of green urban spaces and education in Malmö

Social and ecological sustainability are recognized pillars of sustainable development. However, it is not always clear how they are supposed to be achieved jointly. This unclarity can lead to major tradeoffs between social and ecological sustainability which ultimately endangers our prospects for sustainable development. In Malmö, Sweden, the tension of social and ecological sustainability can be

Fixing Disadvantaged Neighbourhoods through Social Mix: A promising potential or delusional deroute?

Improving and solving issues related to disadvantaged neighbourhoods have for decades been a concern for politicians, researchers, and professionals in Denmark as well as internationally. Recently, the concept of social mix has been very popular as a vision of development within planning practices and political strategies to develop disadvantaged neighbourhoods. This thesis investigates the academ

Borrowed practices : renew or hold : examining the potential for the spreading of libraries of things in Mexico City through social practice

Libraries of things, non-for-profit physical spaces where people borrow objects they would otherwise buy, have spread over Europe, the U.S., and Canada and have now emerged in Mexico City, where challenges to sustainability such as increased consumption levels and insufficient waste management abound. Collaborative economy initiatives like libraries of things are exposed as more sustainable altern

A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective

En studie om sökta och erhållna belöningar genom användning av Enterprise Social Media: ett medarbetarperspektiv Många anser att ESM har potentialen att både förenkla och förbättra samarbete, och stärka det ”sociala kapitalet”, men ändå misslyckas 80% av implementationerna. Denna studie hoppas ge insikter i vad som driver de som ändå använder ESM, med förhoppningen att bidra till fler lyckade fra

A postcolonial reading of John Marsden’s Tomorrow, When the War Began - an interdisciplinary study of teaching social justice through a young adult novel in the Swedish upper secondary EFL classroom

The aim of this interdisciplinary study is to examine if John Marsden’s young adult novel, Tomorrow, when the war began (1993), can be used in the Swedish Upper Secondary EFL classroom, when teaching social justice. In order to fully examine the aim, a postcolonial reading of the novel has been made. The novel has been analyzed in accordance with postcolonial literary theory and then contrasted wi

Making urban places : a social innovation transition through placemaking in Lund, Sweden

Urban design and city planning have historically been a practice undertaken by distanced experts and funded by detached donors and political bodies. The result is often urban sprawl, transit domination, and streets deprioritizing pedestrians. While urban areas do support innovation and knowledge-intensive production, the occurrence of social and environmental urban vulnerabilities is increasing an

‘I will write until I am heard!’ : The Poetic Resistance through Graffiti in China’s Urban Space and Social Media

This thesis investigates the possibility of the mediated city providing a space for resistance in everyday life in a society where free speech channels are strictly controlled. The case studied in this thesis is the phenomenon of a group of fans of a singer who has been banned by the government in mainland China writing graffiti in public urban space on Rehe Road in Nanjing to express their love a

Constructing Reputation Through Crisis Silence: A Content Analysis of Northvolt AB's Social Media Crisis Communication

Northvolt AB is a Swedish sustainable battery producer with a passion for green energy. During 2024, a series of crisis events affected the organization, posing threats to its reputation. The purpose of this study is therefore to investigate how Northvolt during an active crisis phase implemented strategic communication in order to strengthen their image or reputation. Through coding of data, foll

PACKAGING SCIENTIFIC RESULTS TO PROMOTE SOCIAL ACTION AGAINST DEGRADATION OF RIVER BUFFER ZONES AND WETLANDS THROUGH VALUE CO-CREATION: A case study of River Rwizi in Mbarara City, South-Western Uganda.

Uganda’s natural resource base is one of the richest and most diverse in Africa. People’s livelihoods are inextricably linked to sound natural resource management and both water and land are basic resources for virtually all socio-economic activities. Because of the significance of agriculture to rural livelihoods, water and land are the most important assets for many households. Located in a tran

Beyond “Socially Constructed” Disasters: Re-politicizing the Debate on Large Dams through a Political Ecology of Risk

© 2016 The Center for Political Ecology. Questions of dam safety and hazard potential most often do not take center-stage in contestations and articulations concerning large dams. Through a comparative study of two of Europe’s most emblematic dam disasters–Vajont (Italy) and Ribadelago (Spain)–and the ongoing conflict over the safety of the Lower Subansiri Hydroelectric Project in Northeast India,

Rural gentrification and heritage-led resistance: walking through a manifestation of nostalgia or an active social response?

Rural gentrification, amenity-led in-migration and displacement in more attractive parts of the countryside are taking up more of the rural discourse. Along this, the centrality of landscape, as a driver for gentrification and as something affected by the same notion, is establishing. This paper explores the paradox of how people move to a certain area because they find that particular landscape a

The Sweden Democrats and the Twitterstorm of the decade : from social media to riot through a rhetorical vision

Abstract in PolishW czasie europejskiego kryzysu migracyjnego prowokacyjna kampania reklamowa skrajnie prawicowej partii Szwedzkich Demokratów została zniszczona przez tłum. Od lat żadna inna kampania w Szwecji nie przyciągnęła podobnej uwagi i niechęci. To jakościowe studium przypadku przedstawia retorykę aktywizmu, która wywołała „Twitterową burzę dekady”. Poprzez analizę motywu fantazji określoAmidst the European migrant crisis, a provocative advertisement campaign by the far-right party the Sweden Democrats was destroyed by a mob. No other campaign in Sweden had attracted a similar amount of attention and resentment. This qualitative case study analyses the activism rhetoric that caused the ‘Twitterstorm’ of the decade. Through a fantasy theme analysis, it determines how the protesters

Achieving organizational social sustainability through electronic performance appraisal systems : The moderating influence of transformational leadership

Organizational sustainability is the reality which is considered essential for the success of all kind of organizations. Researchers and academicians struggle to conceptualize this phenomenon while practitioners endeavor to achieve it on the ground. Much has been done in resource-affluent countries of the world, whereas in the least developed countries, social sustainability is now becoming a new