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Northvolt AB is a Swedish sustainable battery producer with a passion for green energy. During 2024, a series of crisis events affected the organization, posing threats to its reputation. The purpose of this study is therefore to investigate how Northvolt during an active crisis phase implemented strategic communication in order to strengthen their image or reputation. Through coding of data, foll

Uganda’s natural resource base is one of the richest and most diverse in Africa. People’s livelihoods are inextricably linked to sound natural resource management and both water and land are basic resources for virtually all socio-economic activities. Because of the significance of agriculture to rural livelihoods, water and land are the most important assets for many households. Located in a tran

© 2016 The Center for Political Ecology. Questions of dam safety and hazard potential most often do not take center-stage in contestations and articulations concerning large dams. Through a comparative study of two of Europe’s most emblematic dam disasters–Vajont (Italy) and Ribadelago (Spain)–and the ongoing conflict over the safety of the Lower Subansiri Hydroelectric Project in Northeast India,

This article analyses current trends in the use of anonymity services among younger Swedes (15-25) and focuses on individuals engaging in illegal file sharing in order to better understand the rationale behind both file sharing as well as online anonymity, especially in relation to enforcement of copyright. By comparing the findings of a survey conducted on three different occasions (early 2009, l

Företag har traditionellt koncentrerat sig på den tekniska biten av IT-säkerhet, med brandväggar, virusskydd och så vidare. Men eftersom många säkerhetsincidenter sker på grund av att företagets anställda inte följer företagets informationssäkerhetspolicy bör IT-säkerhet även innefatta den mänskliga faktorn. Med min studie så vill jag undersöka hur anställda uppfattar hur de sociala banden på arbe

De strukturella förändringar som karaktäriserar vår tids arbetsmarknad har tydliggjorts ytterligare i och med Covid-19-pandemins inträde, där nya virtuella arbetsformer har kommit att bli det nya normala. Syftet med denna kandidatuppsats var att i ljuset av Covid-19-pandemin studera den pågående sociala förändringen i arbetsnormer, i syfte att bidra till en mer nyanserad bild av employer branding Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in

Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram. This was done by applying the perspectives of social influence and influencer marketing. Methodology: This study utilized a qualitative method from a social constructionist standpoint. The study has adopted an abductive approach. Ten semi-structured interviews with female participants have been

Although rooted in the history of humankind, child labour has become a matter of increasing global attention. Significant steps have been taken in the international arena to combat the problem. However, its prevalence gives reasons for concerns. According to latest estimates of the International Labour Organization, 215 million children in the world are still caught up in child labour and 115 mill

The topic of energy poverty has recently gained prominence amongst researchers and academia in Taiwan within the context of rising energy prices and low emission energy transitions. Social welfare organizations (SWOs) that provide 24-hour residence and care for vulnerable populations, such as the elderly and disabled, highly depend on various energy services and are likely to be significantly affe

This thesis investigates the interaction of the "thinness is beauty" concept on Chinese women's social media, the rise of anti-body anxiety content, and their effects on female identity formation and consumer behavior, focusing on fast fashion brands and Red. It aims to explore the factors reinforcing narrow beauty standards, analyze changes due to anti-body anxiety content, and exam

Integrating immigrants into the labor market is a challenge for the city of Malmö, impacting its performance to achieve Sustainable Development Goals related to Decent Jobs and Reduced Inequalities. This thesis explores the role of 3 social innovations in addressing this challenge, guided by the Multi-Level Perspective. The research explores unique approaches these enterprises apply to create empl

This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. More decisively, brand image influences the link between the tru

In Malmö Sweden, the percentage of school "dropouts" from year nine is 20%; this situation creates a challenge on many levels. In a multicultural city like Malmö, it poses questions about how segregation co-varies with school problems, and what political measures can be undertaken to address this. It also asks for pedagogic creativity - how do you motivate students who detest mainstream school and

This article investigates how social media can enable and constrain civil society organizations’ (CSOs) discharge of accountability. Based on a comparative analysis of the Instagram, Facebook, and Twitter (X) posts of the Swedish Red Cross during 1 year (N = 1014), we propose a framework of affordances that illustrate how platform features, practices, norms, and perceptions about audiences jointly

While grandiose narcissism is well-studied, vulnerable narcissism remains largely unexplored in the workplace context. Our study aimed to compare grandiose and vulnerable narcissism among managers and people from the general population. Within the managerial sample, our objective was to examine how these traits diverge concerning core personality traits and socially desirable responses. Furthermor

Since the start of 2022, 100 million people worldwide have been forced to flee their homes and seek refuge in distant countries. This number reflects the increased displacement within Europe following the invasion of Ukraine in February 2022 but also highlights the ongoing nature of forced migration as people from across the world need to seek asylum and refugee often moving across perilous land a

This article sheds light upon the cultural politics of fear in post-war Nepal by narrowing in on the Nepal banda–a recurring political spectacle in which the organizers seek to shut down Nepalese society through violent means–tracing both how it shapes and is appropriated in (offline and online) everyday life. In doing so I demonstrate how the online tactics that people employ to navigate the Nepa

Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.

Social factors within educational settings have been repeatedly highlighted as a key determinant of students' academic achievements and school success. This thesis investigates the interplay between peer relations, social belonging, cultural identity, school culture, and academic outcomes in Swedish upper secondary schools. Utilizing survey data gathered in 2013 from students across eleven upp