“All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
De strukturella förändringar som karaktäriserar vår tids arbetsmarknad har tydliggjorts ytterligare i och med Covid-19-pandemins inträde, där nya virtuella arbetsformer har kommit att bli det nya normala. Syftet med denna kandidatuppsats var att i ljuset av Covid-19-pandemin studera den pågående sociala förändringen i arbetsnormer, i syfte att bidra till en mer nyanserad bild av employer branding Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in