Sammanfattning Titel: Influencer - din tysta röst. Hur influencers påverkar din köpprocess. Universitet och kurs: Service Management Retail vid Campus Helsingborg, Lunds Universitet. KSMK65 VT 2018. Examensarbete för kandidatexamen, 15 hp. Författare: Jakob Berglund och Dennis Sahlström Handledare: Mia Larson Problemområde: Digitaliseringen har bidragit till ett avancerat kommunikationssamhälle d

During the war in Bosnia in the 1990s, and the Wars of Yugoslav Succession more widely, ‘balkanist’ views, which hold the people of the Balkans as backwards and violent, were widespread in debates in the UK. Using theories of ‘balkanism’ as developed by scholars such as Maria Todorova, Andrew Hammond, and Lene Hansen this thesis explores how the countries heavily involved in the Bosnian War–Serbi

Bakgrund: Prevalensen av kvinnor i fertil ålder som genomgått en viktreducerande kirurgisk behandling ökar fortlöpande. Trots många fördelar med viktreducerande kirurgisk behandling så finns det fortfarande begränsad forskning gällande vård för gravida kvinnor som genomgått behandlingen i relation till optimalt kalori-, proteinintag, kost och viktökning för bästa möjliga utfall för mor och barn. S

This paper attempts to combine queer and posthumanist theories in order to re-think the figure of Jesus and challenge the anthropocentric readings of art. The site of the analysis is the phenomenon of Ecce Mono, the restored fresco in the small town in eastern Spain which gained popularity on the internet in summer 2012. The mechanisms of playing down the non-human agency in art are studied with t

En enkätstudie genomfördes i syfte att undersöka vilka faktorer som påverkar psykologers hbtq-kompetens. Via Facebook rekryterades 407 psykologer som besvarade den webbaserade enkäten. Hbtq-kompetens operationaliserades genom två komponenter: attityder till hbtq* (hbtq* används genomgående som förkortning för “hbtq-personer och hbtq-frågor”) och hbtq-kompetens (upplevd självförmåga att agera hbtq-A survey was conducted to investigate psychologists’ lgbtq competence. A total of 407 psychologists were recruited through Facebook. The concept of lgbtq competence was operationalized through two components: attitudes towards lgbtq* (attitudes towards and knowledge about lgbtq people and issues) and lgbtq competence (lgbtq affirmative counseling self-efficacy). The results were in line with previ

Background: The more varied and new challenges that the healthcare sector faces every day, calls for modernization and reorganization. However, the healthcare sector is commonly understood to be slow to adapt to change. It is therefore important to understand and identify the enabling factors for the implementation of innovation, by giving voice to healthcare practitioners concerns, considering th

Sweden is generally associated as a good example of a welfare state, but research shows that both relative poverty and economic inequality are increasing. People who have once been in poverty are likely to fall back. Amongst the poor population, women are the dominating group and are more likely to be poor than men. Poverty is a direct consequence of discrimination between women and men, which ind

Starting from deep understanding of the area and the surroundings of the site, with having in mined what social groups live in Kirseberg and their social and economic status, the project aim to develop the area between the old city of Kirseberg and Malmö city focusing on improving the connections from and to the site and connect it to the surroundings areas, with emphasizing the feeling of the cit

Pharmaceutical reverse payment settlements lie at the intersection of competition law and intellectual property law. In the recent years, these settlement agreements have increasingly attracted the attention of competition law authorities in the European Union. Generally, the focus of these cases, and of the literature concerning reverse payment settlements, has been on the collusive nature of the

Syftet med den här studien var att undersöka hur studenter av olika kön uppfattade aspekter som femininitet respektive maskulinitet, sexualitet och våld i idrott och sport. Studien har utgått från en kvantitativ metod då intentionen var att nå ut till en större grupp studenter och dra slutsatser gällande tendenser och mönster bland respondenterna. Studenternas uppfattningar har tagits del av genomThe aim with this study was to examine how students of different gender perceived aspects of femininity respectively masculinity, sexuality and violence in sports. The study’s method was quantitative since the intention was to reach a larger population of students to be able to draw conclusions about tendencies and patterns amongst the respondents. The students’ perceptions has been acquired throu

Since the year of 2015 the Swedish Christian Democratic Party advocates a future Swedish NATO membership. Earlier, the party has not supported the idea of joining the multinational political and military organization, but have due to altered defence and security policy circumstances changed party opinion. The aim of this bachelor thesis is thus to investigate and analytically discuss the Swedish C

This text takes aim at researching the effects of the deindustrialisation on the collective identity of elderly people through a case study of a small society in the South of Sweden, namely Perstorp. The methods applied, a group interview and a narrative analysis of the gathered interview material, lay the foundation for the following discussion. The material indicates that the collective identity

In 1961 a concrete wall through the city of Berlin was erected and further determined the division between a once united Germany into West and East Germany. In East Germany the communist party had the power and the newspaper Neues Deutschland to spread its propaganda, until the fall of the Berlin wall in 1989. The aim of this paper is to look further into how the newspaper Neues Deutschland portra

Denna studie syftar till att söka förståelse för hur ett svenskt, kommersiellt företag arbetar strategiskt kommunikativt med kulturella värden i sin digitala marknadsföring, och därigenom bidra med utökad förståelse inom forskningsfältet strategisk kommunikation. Det finns begränsat med forskning som har undersökt kulturella värden i reklam. I dessa är det främst visuellt innehåll som har studeratThis study aims to understand how a Swedish market-related company works strategically with cultural values in its digital marketing, thereby contributing to increased understanding within the field of strategic communication. There is limited research regarding cultural values in advertising. The studies that has been done, has mainly focused on the visual elements. With the ambition to contribut

En webbenkät utformades i syfte att göra en explorativ studie om hur män som lever i samkönad relation ser på sina olika alternativ till att bli föräldrar samt hur de kan förstås. Med olika alternativ till att bli föräldrar gavs fem alternativ; adoption, surrogatmödraskap/värdmödraskap, med lesbisk kvinna, med hetero-/bisexuell kvinna samt med samkönat par. Sammanlagt var det 24 män som besvarade An online survey was designed to explore how men living in a same-sex-relationship assess different alternatives to become parents and how the alternative can be understandable. With different alternatives to parenthood, five options are emphasized; adoption, surrogate, with lesbian woman, with heterosexual / bisexual woman and with same-sex couples. A total of 24 responses were analysed:eight men

Due to rapid urbanization and globalization in last decades, we face many serious problems. One of them is depopulation, a less discussed consequence of urbanization. Besides depopulation, a town called Abertamy copes with its complicated history and lost relationship to the landscape. In my thesis, I was searching for potential answers to today’s burning question: How to boost life in the countr

I över hundra år har mesosideriterna förbryllat forskare, och många teorier har kommit och gått. Huvudfrågorna har varit: Hur blandades kärn- och skorpmaterial utan att inkorporera stora mängder mantelmaterial? Vilket scenario förklarar en snabb avkylning, följt av en extremt långsam avkylning? I detta examensarbete samlar jag forskningen kring mesosideriterna och diskuterar de olika teorierna. EnThe mesosiderites have puzzled researchers for over a hundred years, and many theories have come and gone. The main bones of contention have been: How did core and crust material mix without incorporating large amounts of mantle material? What kind of scenario explains a period of fast cooling, followed by extremely slow cooling? This work gathers and discusses the research on mesosiderites. A han

The purpose of this paper is to examine the relationship between investments in the Chinese stock market and shocks to the macroeconomic climate in the U.S. and in the EU. Four different indices are used in determining the investment response to shocks in the two different geographical regions of interest – The Shanghai Composite Index, CSI 300 Information Technology Index, CSI 300 Materials Index

This thesis concentrates on the representation of Syrian refugee women in the Turkish media. The thesis uses a critical discourse analysis of texts produced by the mainstream print media, and reviews the theory of power in relation to gender and discourses. Furthermore, the thesis tries to undercover the role of media in portrayal of refugees and construction of the collective identity. From this

In 2015, both France and the European Union were shaken in both the societal and the political plane by the grand influx of migrants who migrated across the European borders. Ever since, the gap between the EU optimists and the right populists has grown. The aim of this paper is to study how the two candidates for the French president election constructed their narratives about national identity