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Examensarbetets titel: Co-Branding inom Modebranschen- En undersökning av designsamarbetens inverkan på lågbudgetvarumärkens brand equity Seminariedatum: 16 januari 2014 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidat nivå, 15 högskolepoäng Författare: Anneli Stroucken och Maria Resare Handledare: Clara Gustavsson Nyckelord: Brand equity, co- branding, designsamarbeten, fast fashion,Title: Co-branding in the fashion industry- A study of fashion collaborations impact on low-budget brand ́s brand equity Seminar Date: January 16, 2014 Course: FEKH29, Business Administration: Degree Project in Marketing Undergraduate Level, 15 ECTS credits. Author: Anneli Stroucken and Maria Resare Advisor: Clara Gustavsson Keywords: Brand equity, co-branding, fashion collaborations, fast fashion

Racism and discrimination is social sociological concepts that people use everyday. It’s a part of our society and we are more aware of these concepts, racism and discrimination, thanks to globalization. Sweden Democrats are a nationalist party in Sweden that has grown significantly in recent years. Sweden Democrats do not call themselves racists but they want to reduce immigration. The party only

The main purpose of this study is to examine Sweden´s new law proposition about naturalisation with a language demand. The proposition is studied with the main focus on the concept of integration in the context of the background for the proposition. For my analysis I am using Jose Alberto Diaz theoretical concepts of integration and assimilation. It is obvious that the new proposition will result

This report deals with the theory and identification out of a multi-rotor craft, particularly an OktokopterXL from Mikrokopter.de. A model of the craft is constructed using Matlab Simulink and a PD controller is designed to control the attitude of the craft. The controller is auto generated from Matlab to C code which is then interwoven with the multi-rotor’s source code. The designed controller

This essay examines the extent to which notions concerning gender structures manifest themselves in the swedish Discrimination Act (SFS 2008:567), by analyzing how the concept of gender is constructed in its preparatory legal work Proposition 2007/08:95 Ett starkare skydd för diskriminering. The area of study is restricted to section 5.2 of the Discrimination Act; transgender identity or expressio

Myanmar has made some reforms in the last couple of years but still the country is facing many difficulties. The aim of this paper is to see how the authorities in Myanmar report about the violence that has been directed towards the country’s Muslim population. This is done through a critical discourse analysis of the state-controlled newspaper The New Light of Myanmar. The findings suggest that t

Today’s society is deep rooted in a clothing oppression. Even though many coun-tries acknowledge and justifies the freedom of opinion and expression, civilization itself seems to develop this oppression. Where there are no binding laws deciding for what the citizen are allowed to wear, the society is soon there to correct an occurrence of insolence. Women tend to be specifically exposed to this di

I denna uppsats undersöks uppsalaskolans syn på rättighetsbegreppet med utgångspunkt i texter av Axel Hägerström, Vilhelm Lundstedt och Ingemar Hedenius. Syftet är att jämföra hur de tre författarna ser på rättighetsbegreppet. Uppsalaskolan har ofta framställts som en enhetlig rättsfilosofi, men i själva verket hade företrädarna skilda ståndpunkter i viktiga frågor. Alla tre författarna är i all vThis paper examines the Uppsala school of thought’s (Uppsalaskolans) approach to the concept of rights. The investigation is based on texts by the three legal philosophers Axel Hägerström, Vilhelm Lundstedt and Ingemar Hedenius. The Uppsala school of thought has often been presented as a coherent philosophy of law, but the representatives in fact held differing positions on a number of important i

In September 12th 2001 the Swedish Prime Minister Göran Persson performed a speech in the parliament in memory of the attacks of World Trade Center and Pentagon. He talked about how vulnerable our democracies are, when faced with forces that are prepared to challenge the very essence of democracy - the inviolable human dignity. What our Prime Minister did not know was the action they would take in

I detta arbete är en undersökning av huruvida musik- och kulturskolan når ut till alla barn och ungdomar i samhället. Syftet är att undersöka om kulturskolor runt om i landet har en konkret arbetsplan för att deras verksamhet når ut till alla barn- och ungdomar i deras verksamhetsområde. Metoden som används är en enkätundersökning som skickats till samtliga musik- och kulturskolor i Sverige. DennaThis thesis concerns the community school of music and art and if they reach out to every child and youth in our society. The aim of the present study is to investigate the community school of music and art around Sweden to see if they have a workplan to reach all the youths in their community. The methods I used are both quantitative and qualitative. Empirical data was collected through a survey

Uppsatsens syfte har varit att kritiskt granska den svenska debatten kring DNA-analys för asylsökande barns rätt till familjeåterförening i Sverige och därmed se ifall principen om barnets bästa, definierat i svenska rättsakter, efterföljs. Genom den vägledande domen från Migrationsöverdomstolen den 18 januari 2012 fastslogs att DNA-analys kan användas för att styrka biologiskt släktskap med förälThe aim of this thesis has been to do a critical review on the Swedish debate concerning the use of DNA-tests to secure the rights of asylum-seeking children to be reunited with their families and if the principle of the best interests of the child is followed. The 18th of January 2012, in a precedent ruling, the Swedish Migration Court of Appeal concluded that DNA-test could be used to prove biol

Syftet med Dublinförordningen är att se till att asylansökningar behandlas av endast en medlemsstat, för att undvika fenomenen “asylsum shopping” och “refugees in orbit”. Förordningen består av en hierarki av kriterier för att fastställa vilken stat som är ansvarig, men detta har också lett till principen om ömsesidigt förtroende mellan medlemsstaterna, där alla stater förutsätts ha samma nivå av The purpose of the Dublin Regulation is to ensure that applications for asylum will be considered by one Member State, avoiding the phenomena of “asylum shopping” and “refugees in orbit”. The Regulation consists of a hierarchy of criteria for determining the responsible state, however, this has also resulted in the principle of Mutual Trust between Member States, where all states are presumed to h

Examensarbetet är utfört vid Lunds Tekniska Högskola, avdelningen för Teknisk Geologi i samarbete med Vattenfall Research and Development AB, med syfte att undersöka åldringsfenomen och nedbrytningsprocesser av kraftverkstunnlar i berg. Livslängden för kraftverkstunnlar antas normalt vara mellan 50 och 100 år, varför många kraftverkstunnlar idag uppnått en ålder på mer än 50 år. Kraftverkstunnlar

Along with the interrelation between medical patent right, the generics impacts and the right to access to medicines, which as one of intersection issues between Intellectual Property Rights (IPRs) and Human Rights (HR), has drawn more and more attention under the international society, the Doha Declaration on TRIPS and Public Health has reaffirmed the flexibilities of the Agreement on the Trade R

In this thesis, the production and perception of Swedish word accents by Somali L1 speakers is investigated. The Feature hypothesis, stating that it is easier to acquire a phonological feature in an L2 if the same phonological feature is used in the L1 will be the framework used. Somali is a language that also makes us of word accents. Therefore, the two languages are placed in the same level of t

The purpose of this qualitative study has been to generate understanding about young Indian women’s lives in general and school experiences in particular, with focus on how it has been affected by current marriage traditions. The marriage traditions have been analyzed from a gender perspective, connected to both conceptions of sexuality and impacts of economical factors. The study has been conduct

This essay investigates how Malmö Central Station can be understood in relation to the con-cept of liminality, how it is part of a social and architectural transition between everyday life, in a city, and a travelling state. The concept of liminality is based on Victor W. Turner’s an-thropological theory of transition rites. The essay also investigates how modernity in general and the railway in p

Urbanization and Density in Zanzibar - Recommendations for Sustainable Urban Development from Swahili houses to low-rise multi-storey houses. The rapid urbanization process in Africa is a major challenge for politicians, urban planners and society in general. The archipelago of Zanzibar in Tanzania is in the middle of this process. Traditionally, low and middle income families live in Swahili hous