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This thesis aims to identify online branding channels used by SMEs and determine which of those channels are the most effective. For this, a quantitative study of four SME brands is conducted and their online branding efforts analyzed. The findings add to the existing theory in the field as well as propose a new framework for analyzing and classifying SMEs online branding channels. The gathered da
The United States (US) and European Union (EU) both have preferential trade agreements with least developed countries with the aim of increasing trade volumes in order to catalyse development. The US implemented their system, the “African Growth and Opportunity Act” (AGOA) in 2000 and the EU followed with “Everything But Arms” (EBA) in 2001. Since these preference systems have the goal of increasi
Syftet med min undersökning är att studera partierna och deras informationssatsningar inför Europaparlamentsvalet 2014 för att se på hur de ser på sin roll som kunskapsspridare och sitt ansvar i förhållande till andra aktörer för att öka valdeltagandet och legitimiteten i EU. Min undersökning har gjorts utifrån en hypotetisk-deduktivutgångspunkt och jag har genomfört intervjuer med representant
The purpose of the research was to enrich the understanding of the process of corporatization of higher education and to demonstrate the importance of studying identity work. We conducted an inductive case study research basing our methods and methodology on hermeneutics and an interpretive paradigm. We developed our argumentation on the basis of interpretive and critical theory regarding identity
The European Union has decided to standardize the train control command system on the European railways. The reason for the standardization of the train control command system is to increase the competitiveness of the railway by promoting the ability to run the same train from one end of Europe to the other, without the need to change locomotives and drivers. The train control command system that
Purpose: The aim of this thesis is to research corporate geographic diversification to determine if cross-border M&A involving Dutch acquirers and a selection of countries are value-enhancing for Dutch acquirers. Moreover we will aim to identify variables which influence value-creation in Dutch cross-border M&A. Methodology: This paper applies a deductive approach using theories and previ
The hedging effectiveness of currency forward contracts and currency put option for three different portfolios—Portfolio of Emerging Markets, Portfolio of Developed Countries, and the International Portfolio—are examined from the viewpoint of European investors. European Union (EU), United States (US), United Kingdom (UK), Switzerland (SF), Sweden (SE), Denmark (DK), Norway (NK), and Japan (JAP) a
The third UN Millennium Development Goal promotes “achieving gender equality and the empowerment of women” (UNDP 2013). It reflects the fact that violence against women (VAW) is a problem of global proportions which hinders the achievement of gender equality and at the same time has negative effects on countries’ social and economical well-being. In Peru, numerous efforts by the government, nation
På grund av de klimatförändringar som idag råder engagerar sig många verksamheter i miljöfrågor och det har blivit av stor vikt att ta ansvar för en hållbar framtid, utöver att gå med ekonomisk vinst. Samtidigt som dessa miljöfrågor ständigt blir mer och mer aktuella ökar människors resande, både privat och i tjänst. Att vara mobil är en bidragande faktor till klimatförändringarna då resandet bidr
The aim of this thesis is to better understand Hindu-Christian relations in the experience of North Indian Pentecostals. The study proceeds from a social identity theory (SIT) framework and is guided by three research questions. The research questions call attention to Pentecostals’ perception of the two social groups ‘Christians’ and ‘Hindus’, how the relationship between the two groups is experi
Ett företag som varit svenskt under en längre tid och profilerat sig som svenskt kan komma att möta motstånd när företaget inte längre ägs av svenskar. Denna studie ämnar analysera hur företag uppfattas av sin givna svenska målgrupp efter ett utländskt uppköp. Hur reagerar målgruppen på de nya ägarna, förändras uppfattningen om varumärket och hur påverkar det konsumenternas syn på ett köp från för
As the Arctic will become more available to shipping traffic in the future, given the current trend of diminishing ice sheets continues, the emission of particles and gases originating from ships will increase in the Arctic. The emission of particles and gases can affect the sensitive Arctic environment in many ways, e.g. change albedo by deposition, affect air traffic, harm livestock and humans e
Aim of the study: The objective of this study is to model VaR in a small sized rapidly developing financial market in Sub-Saharan Africa which has not only served as a haven for a number of foreign investors, but also has provided the best inflation adjusted returns. This market is of profound interest given that it has received limited attention from policy analysts and previous studies. Method
Sustainability is frequently communicated throughout the society as it’s perceived to represent something positive and desirable. Sustainable actions are supposed to serve for the good of society but the fact that the term is difficult to comprehend is problematic. Multinational corporations can adjust the term after their own intentions and aims, rather than aligned with what sustainability shoul
Since the year 2000, achieving the Millennium Development Goals (MDGs) has become the central focus of the international community. Using an empowerment framework, this study assessed the impacts of the four projects associated with Poverty Reduction Strategy Papers (PRSPs) or its Nigerian blueprint, National Economic Empowerment and Development Strategy (NEEDS). It gathered data with semi-structu
Authors: Emelie Stagge and Malin Sandung Title: Like living in a parallell universe: A study of the experience of depression from a client perspective [translated title] Supervisor: Karin Kullberg Mental illness is one of the most expansive and contemporary social problems. Depression, as part of mental illness, is one of the most prevailing public health problem. Even though the amount of people
Author: Ulrika Möllerström Title: Corporate Social Responsibility – the construction of its social dimension. Supervisor: Lars Harrysson Assessor: Carina Tigervall This paper has looked into how the social dimension of the concept “corporate social responsibility” (CSR) is constructed in corporate codes of conduct (CoC) from Swedish clothing companies. Previously made research have shown that no
