As was the case with brand management, the loyalty and relationship perspective first appeared in the 1970s and gained momentum in the 1990s. Loyalty and relationship building are key parts of the dominant brand management models, and in many models, loyalty is the goal of brand building and the ultimate sign of a strong brand. In addition, a customer that is loyal to the brand not only repurchase

Body temperature variation in response to acute stress is typically characterized by peripheral vasoconstriction and a concomitant increase in core body temperature (stress-induced hyperthermia). It is poorly understood how this response differs between species and within individuals of the same species, and how it is affected by the environment. We therefore investigated stress-induced body tempeBody temperature variation in response to acute stress is typically characterized by peripheral vasoconstriction and a concomitant increase in core body temperature (stress-induced hyperthermia). It is poorly understood how this response differs between species and within individuals of the same species, and how it is affected by the environment. We therefore investigated stress-induced body tempe

OBJECTIVE: To investigate the association between serum total cholesterol (TC) and suicide using a large general population cohort with long follow-up times.METHOD: Analyses included 16 341 men and 28 905 women aged 40-69 from the Japan Public Health Center-based Prospective Study followed from 1990 to 2012. TC levels were defined per clinical guidelines: low (

Knowledge externalities affect high and low growth firms differently. The paper develops two theoretical arguments. The knowledge equilibrium argument postulates that knowledge externalities weaken high growth firms for the benefit of low growth firms until performance differences vanish. The knowledge competition argument claims that high growth firms are in a better position to identify, attract

Hur utvecklas en växt? Om man studerar växter så upptäcker man ganska snart de många symmetrier och regelbundna former som finns i växtriket. Nya växtorgan såsom löv och blommor bildas ofta i regelbundna mönster, som exempelvis kan ge upphov till de spiraler som kan observeras på en ananas eller kotte. Beroende på frekvensen ochvinklarna mellan de nya organ som skapas, kan olika mönster hos växtenThe growth and development of plants exhibits a striking symmetry, visible in the regular arrangement of leaves and flowers. Plant development is carefully controlled at the molecular level by gene regulatory networks, and the symmetry of plants can be observed also in the molecular patterns of gene expression.This thesis investigates the molecular basis for spatial patterns of gene expression in

BACKGROUND: Gender differences regarding psychiatric ill-health are well known in the general population. However, not much research is done on people with intellectual disability, and especially not among older people with intellectual disability.METHODS: People with intellectual disability aged 55+ years in 2012 in Sweden were identified through a register containing information on those receivi

The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simulta

Purpose – The purpose of this paper is to explore the nature of brand contract in B2B from two perspectives: the theological and pragmatic.Design/methodology/approach – A review of the branding literature challenges the dominant notion of the brand covenant as a firm driven, unilateral promise, referred to as a theological contract. The study adds to this the pragmatic perspective of a social cont

The aim of this special section is to critically analyse the complex issues at workin understanding the theories, processes and practices of engagement as itrelates to media industries. There is a need to open up the notion of engagementas a concept that captures subjective and shifting relations with media. In sucha way, this section focuses on media engagement within the industry as multifaceted

Although more museums are opening now than at any time in the past, too little attention has been paid to the concrete ways in which cultural processes of commoditisation affect heritage production. How can collections speak to wider audiences as well as to local communities in ways that are economically sustainable? This is not a question that invites simple solutions. Turning to ethnographic fie

Lanatospora costata sp. n., a new microsporidian parasite of the adipose and connective tissue cells of Megacyclops viridis (Jurine, 1820) (Copepoda: Cyclopidae) is described. It was isolated from a woodland pool with a rich and diverse fauna of microsporidiainfected small crustaceans and insect larvae. The parasite is structurally similar to the genus Lanatospora Voronin, 1989, characterized by a