Conversational Games of Advertising: A discussion from the perspective of Grice's maxims
This essay explores the employment of Grice’s maxims and conversational implicature in commercial advertising. Advertisers tend to flout Grice’s maxims to make a greater impact on customers. The interesting thing is that, as my analysis has shown, certain flouted maxims tend to co-occur. Moreover, flouting of the conversational maxims does not necessarily augment the impact. In fact, undue floutin
