Cowboyen på catwalken - en semiotisk analys av hur trenden western wear representerar maskulinitet i lyxmodet
The aim of this thesis is to analyze how western wear is used in luxury fashion collections to represent masculinity. Historically, the western wear style is derived from the cowboy uniform in the early 1900s. Considering also that the cowboy has been portrayed as an archetype for masculinity both historically and in popular culture it is interesting to see how this archetype can portray masculini
