Global Marketing Research and Market Entering Strategies for an Innovative Klimadummy
The company, qpunkt GmbH, recently developed a concept for an “innovative” thermal manikin – the Klimadummy. Before a decision can be made whether to realize the production of their manikin, there is a need for a market research, describing the current situation of the thermal manikin market, including the competitors and customers. Purpose: The purpose of the thesis is to describe and analyze the