From sightseeing to sunbathing: Changing traditions in Swedish package tours from edification by bus to relaxation by airplane in the 1950s and 1960s
The changing notions of tourism are analyzed by example of Swedish package tours in the 1950s and 1960s, when the dominant means of transportation for package tours changed from buses to airplanes. Simultaneously, Swedish mass tourism developed explosively so that the package tour markets of Scandinavia in the mid-1960s were the largest per capita in Europe. While package tours by bus, dominating