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Sammanfattning: Titel: Influencers påverkan på konsumenters varumärkeslojalitet Problemformulering: Influencer marketing har idag fått ett enormt genomslag på sociala medier och företag använder i allt större utsträckning sig av influencers för att marknadsföra sina produkter. Konsumenter har visat sig vara mer mottagliga för influencers marknadsföring jämfört med traditionell marknadsföring då de
Syftet med den här uppsatsen är att utforska hur olika aktörer inom spelindustrin definierar måttfullhet i reklam i praktiken samt vilket etiskt ansvar de upplever att de har för sin marknadsföring. Den här uppsatsen bygger på kvalitativ datainsamling i form av intervjuer och dokumentstudier av lagtext och juridiska dokument, riktlinjer samt spelreklam på bland annat linjär TV, internet, utomhusreThe purpose of this study is to explore how different actors in the gambling industry define moderateness in advertising in practice and the ethical responsibility they experience that they carry for their advertisements. This thesis is based on qualitative research in the form of interviews and document studies of legal documents and gambling advertising on, for example, TV, internet, outdoor adv
This thesis aims to investigate the relationship between the level sustainability and the level of risk for mutual equity funds. As the demand for more sustainable investment options increases, mutual funds have become more aware about positioning themselves as sustainable. The thesis studies 61 mutual equity funds using the Morningstar Sustainability Rating-score with a five-year daily data set,
Examensarbetets titel: Leadership in startups Seminariedatum: 2019-06-05 Ämne/kurs: FEKH49, Examensarbete i organisation på kandidatnivå, 15 högskolepoäng Authors: Gustaf Lönnqvist Gustafsson, Claudine Mae Mainit och Daria Malmgren Författare: Monika Müller Fem nyckelord: Ledarskap, Startup, Vertikalt ledarskap, Entreprenöriell ledarskap, delat ledarskap Syfte: Vi avser att undersöka hur ledaTitle: Leadership in startups Seminar date: 2019-06-05 Course: FEKH49, Bachelor level thesis in organization, Business administration, 15 ECTS Authors: Gustaf Lönnqvist Gustafsson, Claudine Mae Mainit and Daria Malmgren Advisor: Monika Müller Keywords: Leadership, Startup, Vertical leadership, Entrepreneurial leadership, Shared leadership Purpose: We aim to investigate how leadership is unde
Vi står kanske inför en av vår tids största samhällsutmaningar då forskare menar att vi är på väg att möta den sjätte massutrotningen. Kontinuerligt rapporteras det om hur djurbestånd dör ut och om diverse klimatkatastrofer vilket till stor del beror på mänsklig aktivitet. Skolan är en av samhällets främsta institutioner som socialiserar barn och unga och spelar en viktig roll i en eventuell framt
Examensarbetets titel: Vad driver lojalitet i Stockholmsklubbarna AIK, Djurgården och Hammarby? - En fallstudie som undersöker Stockholmsklubbarnas Brand Image och Brand Loyalty genom flermetodsforskning Seminariedatum: 2019-06-04 Kursnamn: FEKH29 - Examensarbete i Marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Gustav Brodin, Simon Freed och Joel Samuelsson. Handledare: Burak Tunca NTitle: What drives loyalty in the Stockholm clubs AIK, Djurgården and Hammarby? - A case study that examines the Stockholm Club's Brand Image and Brand Loyalty through multi- method research Seminar date: 2019-06-04 Course Name: FEKH29 - Degree Project in Marketing Undergraduate Level, 15 ECTS Authors: Gustav Brodin, Simon Freed and Joel Samuelsson. Supervisor: Burak Tunca Keywords: Brand Imag
Title: Adaptation of shipment consolidation and distribution network design to omni-channel retailing Authors: Johan Deniz, Martin Månsson Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Global retailers tend to have complex distribution networks. A part of the complexity stems from trade-offs in deciding
In this study I analysed reduplicative ablaut ideophones in English for their morphosyntactical properties, as ideophones in other languages have been found to have several marked characteristics in this respect. Informed by the typology of ideophones in other languages, my research questions were whether the reduplicatives would appear integrated into or outside of sentences, if they would fill f
Colombia has suffered from an internal armed conflict with different armed groups for more than five decades. This conflict has resulted in more than eight million victims of whom the majority have had to leave their home and become internally displaced persons (IDPs). Currently, Colombia is the country with the most IDPs in the world. On 24th of November 2016, a Peace Agreement was signed between
A theoretical study is reported of metallic hydrogen in the molecular phase of Cmca-4 and the atomic phase of I4_1/amd at high pressure about 500 GPa. Using density functional theory (DFT) and more specifically the PBE exchange correlation functional as approximation scheme, the crystal structure of metallic hydrogen has been investigated. This to determine its metallic properties and see if the c
Maf transcription factors have pivotal roles in regulating beta cell function and development, and loss of MafA expression has been associated in inducing pro-inflammatory gene signature. This study assessed if the loss of MafA transcription factor expression contributes to the development of islet inflammation. Immunohistochemical analysis showed that 8 months old MafA deficient pancreata (MafA-/
Scholars discuss about the importance of processes of communication in which all stakeholders actively participate influencing the constitution and development of change and organizations. However, communication professionals struggle to em-brace these assumptions and modify their roles and practices in these complex set-tings. This study aims to understand how practitioners adapt their roles in t
Detta examensarbete behandlar en energieffektivisering av Örebrogatan 2A-C i Kv. Hallonet som Helsingborgshem äger och förvaltar. Genom att ge förslag på olika åtgärder för att få en sänkt energianvändning på den idag energislukande byggnaden är förhoppningen att arbetet ska kunna användas som underlag i en framtida renovering av byggnaden. Byggnaden från 1954 består idag av 20 lägenheter fördeladThis thesis is about an energy efficiency improvement of Örebrogatan 2 in Kv. Hallonet that Helsingborgshem owns and manages. By giving suggestions for different actions to get a reduced energy consumption on the today energy-wasteful building is the hope that the work and the conclusions can be used for a future renovation of the building. Whilst Sweden is growing with many new buildings, there a
I Peru påverkas beslutet att utbilda sig på eftergymnasial nivå, för både män och kvinnor, i hög grad av familjen. Särskilt på landsbygden är ojämlikheten hög, där kvinnor i mycket högre utsträckningen än män tenderar att inte vidareutbilda sig. Syftet med denna studie var därmed att undersöka hur föräldrastöd angående döttrars eftergymnasiala utbildning påverkas av tre variabler, baserade på sociIn Peru, the decision of pursuing higher education for boys and girls is dependent on one’s family. Especially in rural areas, the inequalities are high and girls are far less likely than boys to attend post-secondary education. Therefore, this study explored how parental support in relation to one’s daughter’s post-secondary education is influenced by three variables, based on the social cognitiv
Den mekansika konstruktionen av en baklucka till en bil är relativt enkel. Bakluckan roterar kring sina gångjärn likt en pendel och hålls antingen stängd eller öppen. När bakluckan hålls öppen görs detta normalt med hjälp av gasfjädrar. Detta examensarbetet har behandlat situationen då bakluckan är så stor och gasfjädern så stark så att resten av fordonet blir synligt påverkad av kraften som dessaThe purpose of this thesis is to analyze the construction of a hearse made by Adiga on account for Nilsson Special Vehicles, NSV. The vehicle suffers from deformations in the rear as a result of mismatched gas springs and in side doors when these are kept open. Virtual models of side doors and rear are prepared in Catia and then analyzed in Ansys. For the tailgate, the minimum necessary force in
I denna uppsats står rädsla för att tala i fokus. Talrädsla belyses med retorikämnet som grund, och studien tar avstamp i den svenska gymnasieskolan. Syftet med studien är att ta fram ett handfast material för hur svensklärare på gymnasieskolan kan arbeta med talrädda elever. För att uppnå syftet genomförs en litteraturstudie, där handböcker som behandlar området talrädsla studeras. I dessa handböIn this study, language anxiety is in focus. Language anxiety is studied with the subject of rhetoric as a basis, and the study is based on the Swedish upper secondary school. The aim of the study is to produce a solid material for how Swedish teachers at upper secondary school can work with students with language anxiety. In order to achieve this purpose, a literature study is carried out, in whi
Purpose: The purpose of this thesis is to fill the existing research gap in Europe by examining the effect of corporate social performance (CSP) on firms’ credit ratings. Methodology: Through a quantitative research strategy, we examine the relationship between CSP and firms’ credit rating using a fixed effects regressions analysis based on a panel data set. Theoretical perspectives: The theor
Brain drain refers to the international migration of highly skilled people. It can affect countries of all development levels, but it is the brain drain from developing countries that has garnered the most attention. There are two purposes with this study, the first is to find the relationship between brain drain and unemployment, GNI per capita and political stability. The second purpose is to se
Title: The Driving Force of Sustainability - A Case Study of Brinova Fastigheter AB Seminar date: 2019-06-05 Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic Management Undergraduate Level Authors: Martin Frankendal, Valdemar Lennartsson & Eric Witt Advisor: Devrim Göktepe-Hultén Purpose: The purpose of this study is to examine which the driving forces are to implem
Today, the public of society is considered to obsess of the topic of crime which daily news frequently distributes to the public by proclaiming shockingly headline regarding criminals and deviance. All tough, it seems to be an asymmetry between the public perception of crime and the characteristics of suspects versus the court's judgment of crime and the characteristics of suspects. This asymm
