Nation Branding after a crisis – Greece and Ireland in comparison

Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar

The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values

Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation

Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case

Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

The influence of logos on the consumer’s perception of the brand personality

How using customer’s stories can help build an organization’s reputation

The evolution of product placement

How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence

And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image

Augmented and virtual reality in the brand building process - a multiple case study approach

Creativity: Missing Element in Brand Heritage

Crowdfunding’s Effect on Brand Identity

Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy

From Clicks to Bricks – The Impact on Brand Resonance

How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour

How is storytelling used to strengthen a brand?

Influencer marketing and the effect on brand personality and brand perception

KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE