More Than a Carton: Oat milk packaging elements and their effect on customer perception and buying intentions
After a brief introduction to the current general milk industry, the emergence of oat milk is presented, as well as shifting trends in milk consumption. This study aims to analyze oat milk precisely. The analysis is done in terms of packaging. Therefore, oat milk packaging and all the packaging elements were analyzed. After a literature review of Consumer Perception, Consumer Motivation, Consume