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Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationships are affected by a radical rebranding strategy of a football club’s logo. This further leads the paper to contribute to the literature of consumer-brand relationships in the special context of football. Methodology: The interpretative nature of this research calls for a qualitative research appro

This study aims to examine the Bologna process ideas’ transfer and implementation into the higher education practices of Belarus. As an illustrative example of the general trend of higher education internationalization, the Bologna process was also discussed in this study as an object of policy borrowing in higher education. The combination of the ideas and models of policy transfer and policy bo

The aim of this project is to understand the wet etching mechanism of SiGe at the nanoscale. We will use the etching of SiGe nanowires as a case study and we will optimize the etchant solution in order to achieve high selectivity over Si, preserve the shape of SiGe nanowire (isotropic etching) and control their diameter below the threshold of ten nanometers.

Syfte: Uppsatsen syftar till att utveckla tidigare forskning om hur företag kan använda sig av storytelling i ett marknadsförande syfte och hur detta i sin tur påverkar konsumenternas syn på varumärkets personlighet. Metod: Med ett hermeneutiskt förhållningssätt har en kvalitativ undersökning genomförts. För att besvara frågeställningen var en djupdykning i respondenternas uppfattningar kring detPurpose: The purpose of the thesis is to develop previous research on how companies can apply storytelling to their marketing and how this in turn affects consumers’ view of the Brand Personality. Methodology: With a hermeneutical approach, a qualitative analysis has been conducted. A qualitative research method, whose interpretation perspective was focused on understanding and interpret the gath

The present study investigated how inducing either an essentialist or a social-constructivist lay theory of gender influences discrimination attribution in response to an ambiguous instance of gender discrimination. The 298 Swedish speaking participants were recruited from web forums and exposed to either a biologically focused (N = 151) or a social-constructivist focused (N = 147) scientifically

This thesis investigates how digitalisation influences the strategy of German hospitals via the provision of a holistic overview of potential digital solutions and how they can be used to enhance the hospitals’ core processes. Scrutinising the current utilisation, barriers to implementation and the effect that software-based systems have on the hospital’s strategy are at the study’s core. Here, a

In this globalised world, the interest of the general public in scientific knowledge is ever increasing. Research institutions and especially the scientists are more and more in demand to communicate their research findings and inform the general public. Surveys, however, suggest that the scientists’ engagement is lacking, as only a small amount of is actually engaging. This study explores key fac

Purpose The purpose of this thesis is to study if and how institutional investors have any impact on shareholder value and operating performance on the Swedish market. The tested explanatory variables are institutional investors grouped in different ways depending on their attributes, firm size, board size and board structure, leverage, firm size, share turnover and stock volatility. Theoretical

The primary purposes of this study were to investigate the potential differences in interpersonal electronic surveillance (IES) between attachment styles and participant recruitment groups. People with anxious attachment were hypothesized to monitor their partners more than those who are avoidantly attached. A secondary purpose was to explore the possibility of different internet usage motivations

In this bachelor project, the electron transport within quantum dot transistor devices, whose barriers are electrostatically induced, was measured and analysed. The properties of devices with this particular architecture are not yet fully understood. We successfully synthesised several 150x50x50 nm of these devices, where the potential barrier gates are defined next to the nanowire to form the qua

Detta arbete syftar till att finna och definiera gränserna för religionsfriheten i svensk rätt såsom den förekommer i regeringsformen. Detta görs genom att kontrastera de varierande skydd som genom lagen bereds åt andra rättigheter som ingår i kollektivet av rättigheter som i lagen kallas för 'opinionsfriheter'. Detta görs i stort sett uteslutande genom att studera regeringsformen tillsammDetta arbete syftar till att finna och definiera gränserna för religionsfriheten i svensk rätt såsom den förekommer i regeringsformen. Detta görs genom att kontrastera de varierande skydd som genom lagen bereds åt andra rättigheter som ingår i kollektivet av rättigheter som i lagen kallas för 'opinionsfriheter'. Detta görs i stort sett uteslutande genom att studera regeringsformen tillsamm

This thesis aimed to discover the underlying causes for the drastic loss in support for the Sunshine Policy and the role of the Ministry of Unification throughout its duration. The Sunshine Policy was a new approach to inter-Korean relations by the progressives in South Korea which, despite initially strong support, would eventually become disfavoured among large parts of the population. An establ

A section of the Swedish library act stipulates that libraries are to pay specific attention to people with disability. Exhaustion syndrome is a mental disability that in recent years has started to grow rapidly in numbers. This master thesis is mainly aiming to study whether public libraries are welcoming and functional places for people with exhaustion syndrome but it also has a wider scope stud

This essay aims to investigate how the city of Malmö works towards creating an inclusive place branding. By studying theories regarding place branding, with focus on theories concerning the people living and working in the city, the essay aims to answer how these theories can be connected to and used in Malmö’s work. To be able to answer these questions, several documents from both the city of Mal

In this essay will investigate in what way institutions may facilitate financial economic activity. I will focus on a financial secrecy index report written by Tax Justice Network, on Jersey, where they state that Jersey is a tax haven. As a theoretical framework I will use an economical institutional theory, in order to connect the actual institutions on the island with the ongoing economic activ

This thesis investigates environmental justice through the lens of the Sustainability Prism Model. Its purpose is to assess a post-industrial focus on environmental sustainability in the built environment using the four aspects of the Sustainability Prism: economy, ecology, equity, and livability. The study of eco-gentrification – the inequities that result as a consequence of the implementation o

När vi blickar upp mot natthimlen (och om vi har tur) ser vi stjärnor. Några förefaller stora och ljusstarka, andra små och ljussvaga. Dock ser vi dem bara som ljusa punkter, även när vi tittar genom stora teleskop. Vi kan alltså inte direkt urskilja ytorna på dessa avlägsna solar och tvingas utröna deras egenskaper från det samlade stjärnljuset. Undantaget är vår egen stjärna, solen, vars yta är For testing three-dimensional (3D) hydrodynamic models of stellar atmospheres, spectroscopy across spatially resolved stellar surfaces with high spectral resolution is desired. 3D models predict center-to-limb changes in asymmetries, shapes, strengths and wavelength positions of spectral line profiles, reflecting the hydrodynamics of the stellar atmosphere. However, except for a few supergiants an

The agenda of integration of local and indigenous knowledge (LINK) with disaster risk reduction (DRR) programmes has gained momentum since 1970s. Notwithstanding the incremental attention to LINK, researchers in this field agree that successful integration of local knowledge is difficult and the processes with such aims are not carried out fully and effectively. The purpose of this study is to pro