Public Relations in an Postdisciplinary World : On the Impossibility of Establishing a Constitutive PR Theory within the Tribal Struggles of the Applied Communication Disciplines
This chapter explores public relations’ disciplinary troubles in gaining recognition and explores the academic discipline’s future role in an increasingly postdisciplinary world of higher education. We argue that public relations, like many other applied communication disciplines, did not evolve as an intellectually coherent project but as an institutionally and administratively defined “de facto