Paradoxen kring individanpassad marknadsföring
Abstract Title: The paradox of personalized marketing - A qualitative study about the dissonance in consumers attitude towards target advertising focusing on privacy Seminar date: 2021-01-14 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 University Credit Points (ECTS) Authors: Rebecka Hassel, Sophie O’Donoghue and Filippa Wängberg Advisor: