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Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

Popular Abstract in English The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important since strong corporate brands express associations and ideals that are attractive and appealing to stakeholders. This expression, when aligned, creates a sense of belonging to tThe term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. This expr

Literary Tourism and the Branding of Places: An Expanding Market in Sweden

I will present a study, concerning crime writer Henning Mankell, and his stories about chief inspector Kurt Wallander at the Ystad police department in southern Sweden. In a cooperation between the local Tourist Office and the film production company producing films based on the Mankell/Wallander stories, a concept has been developed where tourists are invited to follow a ”murder walk” in Ystad. D

A New Perspective on Americanisation - Interactions between Sweden and America in Swedish Film Culture in the 20s

It is an established notion that the silent movies were more international in their character than sound films. The arrival of talkies set up language barriers that often turned into national boundaries for smaller countries like Sweden. However, before this happened the international interaction between mainly European countries and America was vivid, exchanging directors, actors, and importing a

Corners in Plasticity - Koiter's Theory Revisited

A general theory for plastic loading at corners is presented that includes Koiter's theory as a special case. This theory is derived within a thermodynamic framework and includes non-associated as well as associated theory. The non-associated theory even allows the number of potential functions to differ from the number of yield functions. The properties of the matrix of plastic moduli as well as

Dynamic conditional correlation among EU countries: a DCC-MIDAS approach

This paper aims to examine the dynamic conditional correlation structure for European countries. Three major equity markets of Europe, namely, the UK, Germany and France have been used in the analysis. The financial integration was investigated through a time-varying correlation structure. A recently proposed method of DCC-MIDAS (Dynamic Conditional Correlation - Mixed Data Sampling) was implement