Search results

UPPSATSENS TITEL: Den Femte Positioneringsfällan SEMINARIEDATUM: 2013-05-28 ÄMNE/KURS: Magisteruppsats i företagsekonomi 30 högskolepoäng (ECTS), FEKN90 FÖRFATTARE: Stina Cedergren och Malin Svensson HANDLEDARE: Jens Hultman Fem nyckelord: varumärkespositionering, varumärkesidentitet, förändringsprocessen, positioneringsfällor, yngre och kvinnlig målgrupp SYFTE: Syftet med uppsatsen är att TITLE: The Fifth Position Trap SEMINAR DATE: 2013-05-28 COURSE: Master thesis in business administration, 30 credits (ECTS), FEKN90 AUTHORS: Stina Cedergren and Malin Svensson ADVISOR: Jens Hultman KEYWORDS: Brand positioning, brand identity, process of change, positioning traps, a younger and female target group. PURPOSE: The purpose of this thesis is to analyze and describe the challenges

In 2009 the project Reva was initiated with the purpose of ameliorate legal certainty and to reduce the trial period, increasing the efficiency and procedures for enforcing the administration of asylum seekers in Sweden. The project was first launched as a pilot project in Malmö in 2011. The project is now operative in the Swedish society at large. The news and social media began reporting how the

Enligt Solvens 2-direktivet är Länsförsäkringar AB ålagda att varje kvartal kvantifiera ex-ante risken för bolagens skuld och samlade tillgångar. För tillgångssidan görs detta genom en simuleringsmodell, Economic Scenario Generator (ESG), och för kvantifiering av risken i bolagets skuldsida används andra simuleringstekniker. För fondförsäkringsprodukter med garantimoment är det svårt att hitta för

Popular Summary Native forests are one of the most important natural resources in Chile and cover 13.6 million ha in Chile (18% of the country area). These forests provide a wide range of ecosystem services but have been negatively affected by drastic land-use changes. Taking into account that future climate and land-use changes will affect these ecosystems, it is important to have efficient tools

Weather derivatives have increased their relevance in energy markets throughout the last years. Among them, quanto options are one of the fairly new contracts that are traded, over the counter, to manage price and volume risk. Their research literature is scarce and few papers have been published so far. The purpose of the thesis is to slightly improve the current quanto options literature, from a

This thesis investigates the different usages of the wo particle in the Japanese language, from the time of the earliest sources of the 8th century up until today, by presenting examples from different genres and time periods. It shows that the accusative function of the particle has remained in the language at least from the earliest sources while the exclamatory and interjectional usages started

This study investigates whether Swedish students, at two different levels of study, are able to distinguish between ‘it’ and ‘there’ when using the two as dummy subjects. This particular feature was chosen since previous research (e.g. Estling- Vannestål, 2007; Köhlmyr, 2003; Davidsen-Nilsen & Harder, 2001 ) has shown that Swedish students tend to overuse ‘it’ in such constructions: something

Klimatmönstren världen över förändras och med dessa den globala distributionen och mängden av landbundet kol, dvs vegetationen som bland annat nyttjas som mat och fiber. Också I sig självt en viktig faktor i klimatets utveckling genom dess roll i energi- och vattenkretsloppen. Vetskap om kvantitet och distribution av landbundet kol och hur detta förändras är en viktigt del av arbetet i att förstå The climatic patterns of the world are changing and with them the spatial distribution of global terrestrial carbon; the food and fiber of the world and in itself an important factor in the changing climate. Knowledge of how the terrestrial carbon stock is changing, its distribution and quantity, is important in understanding how the patterns of the world are changing and large scale models using

Traditional cognitive psychology relies on concepts bordering idealism, an issue that has been known since the end of the 19th century. At best, the underlying assumptions are misleading and do not bring us closer to an understanding of human enterprise. Also, psychology in general is not a unified paradigm; its sub-disciplines rely on different conceptual bases. Ecological Psychology can change t

This essay analyses the novel After Dark, written by Japanese author Haruki Murakami. It examines, from a Foucaultian perspective, how the novel presents a modern panoptic society. It is discussed how surveillance and objectification are connected and how they behave within the panoptic structure. Also, it is discussed how certain characters in the novel, both male and female, respond with fear to

The Chinese characters are one of the world’s oldest scripts still in use today. They developed from inscriptions on animal bones into standardised logograms, to ultimately become the simplified characters used in China today. Throughout the history, written Chinese has served as a unifying force, bringing the various linguistic groups within China together. Thanks to the continuous use of charact

This study focuses on 6th grade Swedish teachers’ self-efficacy in the grading procedure, hypothesizing that high versus low self-efficacy will have an impact on the grade the teacher give an authentic short story. A total of 34 teachers answered the survey and the results showed that the teachers were inconclusive in their grading of the short story, and that self-efficacy and attitude towards th

ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orient

Informationssystem är idag i princip ett oumbärlig hjälpmedel för de allra flesta företag och det finns flera olika källor och teorier som behandlar frågan om hur företag bäst lyckas med implementeringen av ett informationssystem. Det finns dock betydligt mindre dokumentation vad det gäller system som redan är i drift och hur de bör hanteras, särskilt när det kommer till små och medelstora företag