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Forskningsfråga: Hur uppfattar unga vuxna en normbrytande tonalitet ifrån varumärken på sociala medier? Syfte: Syftet med studien är att förstå hur kommunikationen uppfattas och vilka reaktioner unga vuxna får, samt vilka följder som konsumtion och image det får. Metod: Kvalitativ metod i form av semistrukturerade intervjuer med unga vuxna (18-25 år), kompletterad med utvalda inlägg från DuolingResearch question: How do young adults perceive a norm-breaking tone of voice from brands on social media? Purpose: The purpose of the study is to understand how the communication is perceived, what reactions it evokes from young adults, as well as what consequences it has for consumption and brand image. Methodology: A qualitative method in the form of semi-structured interviews with young adul

The empirical prediction of outcomes in competitive sports, particularly basketball, remains a complex challenge due to inherent game variability and the difficulty in discerning replicable strategic adaptations from random fluctuations, especially in the case of unexpected results ("upsets"). This thesis addresses this by introducing and evaluating novel features designed to enhance the

In today's day and age, the media has grown to become a central part of our lives. People can now communicate anonymously and without any boundaries. Though this opens many opportunities, it can additionally contribute to an online climate that results in various problematic outcomes, one being violence against women. Online forums are one arena where users can anonymously discuss subjects tha

International mobility programs have long served as tools to achieve economic and diplomatic objectives. In alignment with the UN Sustainable Development Goals (SDGs), there is an increasing emphasis on scholarship programs and education as means to build capacity and reduce poverty. The Swedish International Development Cooperation Agency (Sida) reflects this shift through several bilateral resea

This study investigates the ethical and legal implications of artificial intelligence (AI) in the Swedish music industry, emphasizing the issues it presents to copyright law. As AI technologies progressively enable the automated generation of musical content, enduring legal principles such as authorship, ownership, and ethical rights are being questioned in ways that conventional copyright framewo

This study aims to map the extent of automation in the processing of social assistance in Swedish municipalities and examine whether client satisfaction differs between municipalities with and without automation. A quantitative method was used, drawing on secondary data from the National Board of Health and Welfare and Kolada, where client survey results from the Swedish Association of Local Autho

Introduction: During the crosslinking process of high voltage cables, by-products are formed that affect the electrical properties of the cables, therefore these must be detected and quantified to improve manufacturing of high voltage cables. Background: Understanding conduction mechanism and insulation systems is essential for improving cable performance and preventing failures in high voltage d

The rise of right-wing populism in Western democracies has been accompanied by a backlash against gender equality and a nostalgia for a return to traditional gender roles; a movement known as anti-feminism. The Alternative for Germany (AfD), a far-right political party in Germany, is also linked to this movement by attacking advances in gender equality and LGBTQ+ rights in its political discourse.

This thesis investigates textile production in Viking Age Iceland. While in the past two decades a significant amount of research has been done on the textiles that have been recovered during archaeological excavations, research on the textile production itself remains underexplored. Current thinking assumes that production followed a standard household-based model across Iceland, but this interpr

Denna uppsats utforskar hur globala organisationer anpassar sina kommunikationsstrategier i olika kulturella kontext, med Coca-Cola som fallstudie. Genom att fokusera på kampanjer i Mellanöstern och Sydafrika undersöker forskningen hur Coca-Cola anpassar sitt budskap för att stämma överens med lokala kulturella värderingar, samtidigt som man upprätthåller en konsekvent global varumärkesidentitet. This thesis explores how global organizations adapt their communication strategies across different cultural contexts, using Coca-Cola as a case study. Focusing on marketing campaigns in the Middle East and South Africa, the research investigates how Coca-Cola tailors its messaging to align with local cultural values while maintaining a consistent global brand identity. Through a qualitative conte

”Land skall med lag byggas” var Karl XV:s valspråk, ett citat som markerar vikten av rättssäkerhet i samhället. Dessvärre har han inte uttalat sig än över hur kommunal miljötillsyn ska organiseras, vilket har skapat förvirring över hur vi ska gå till väga. Lag ska såklart precis som för länder ligga till grunden för tillsyn, men i dagsläget är det möjligt på grund av decentraliseringen att olika kSwedish environmental, health, and food inspection is heavily decentralised to a municipal level. These municipalities share the same laws and have little authority to write their own policies regarding these subjects. This should logically lead to the de facto policies looking similar from municipality to municipality. However, there could exist other forces that affect the policies from a non-le

Image classification systems have been widely applied in smartphones, industrial inspection, and automated devices. However, in real-world scenarios, existing classifiers often produce inconsistent or incorrect predictions due to factors such as image degradation, inter-class similarity, and model instability, thereby reducing the overall performance of the system. To address these issues and enha

This thesis examines how Palestinian grassroots resistance in Masafer Yatta, the occupied West Bank, is affected by Israeli military occupation and how this reshapes the emotional geographies of the region. Focusing on space and territory, it analyses how Israeli state and settler strategies of displacement, surveillance and fragmentation are met by Palestinian community practices of Sumud (steadf

Feedback är den mest effektiva strategi en lärare kan använda sig av i undervisningen. Särskilt inom matematiken där elevers prestationer har sjunkit i åratal. I skolan ska elever dock utveckla inte bara ämneskunskaper utan även de sociala regler, normer och som personer. Genom fallstudie granskas hur tre lärare använder sig av feedback och elevernas upplevelser. Detta resulterar i huvudsakligen ä

Årligen omfördelas cirka 9 500 ton donerade livsmedel av organisationer till behövande i Sverige. Trots att dessa livsmedel är fullt ätbara kan det uppstå risker på grund av felaktig hantering. Mat som har tillverkats men inte äts upp kallas för matsvinn och utgör ett växande samhällsproblem. Samtidigt som människor i Sverige har svårt att få pengarna att räcka till mat, slängs ätbar mat varje daDonated food is often fully edible, but improper handling can pose risks to food safety. The aim of this study is to investigate volunteers' knowledge of food safety within organizations that handle donated food and to identify areas for improvement without increasing the administrative burden. A qualitative method was used to gain a deeper understanding of volunteers' experiences and perc

This study investigated the relationship between cognitive load, emotional arousal, and gaze aversion using a within subject eye tracking design. 22 participants completed a dual-task paradigm involving a modified Sternberg memory task of varying difficulty while viewing different levels of arousing images from the IAPS database. Gaze aversion, the behavior of looking away from a stimulus, was ope

This study investigated the sustainable extraction of protein from field cress (Lepidium Cam-pestre) press cake, an underutilized by-product of oil extraction from a novel oilseed crop, which is currently being domesticated in Sweden. Field cress is recognized for its resilience in Nordic climates and its potential as a source of sustainable aviation fuel (SAF), yet the protein and fibre-rich cake

Svensk rätt erbjuder ett starkt skydd för både barn och arbetstagare. När en förvärvsarbetande förälder placeras på ett HVB-hem tillsammans med sitt barn uppstår dock en rättslig spänning. För dessa situationer finns ingen särskild reglering som tydliggör förälderns rätt till ledighet eller ekonomisk ersättning, trots att frånvaron bygger på ett myndighetsbeslut med barnets bästa som utgångspunkt.Swedish law provides robust protection for both children and employees. However, legal uncertainty arises when a parent is placed in a residential care home (HVB) together with their child. In such cases, there is currently no specific regulation clarifying the parent’s right to take leave from work or receive financial compensation, even though the absence is based on an official decision grounde

Mot smartare cellgiftsbehandling: Att förebygga behandlingsresistens vid äggstockscancer Äggstockscancer är den dödligaste gynekologiska cancertypen och kräver alltför många liv eftersom tumörer ofta blir resistenta mot behandling – särskilt mot cisplatin, vårt främsta försvar. För att rädda fler liv måste vi förstå hur denna resistens utvecklas och hur vi kan överlista den. I mitt examensarbete Ovarian cancer is the deadliest gynaecologic malignancy, with most patients diagnosed at an advanced stage and facing poor long-term survival. Resistance to cisplatin-based chemotherapy is a major clinical obstacle, yet its proteomic drivers remain poorly defined. In this study, I applied data-independent acquisition mass spectrometry with DIA-NN data processing to analyse one parental and two cis

Title: COVID-19 and Capital Structure: A Study of Swedish firms. Seminar date: 2025-06-03. Course: FEKH89, Degree Project in Corporate Finance, Business Administration, 15 credits. Authors: Pepijn van Lierop, Gustaf Wemlerth, Felix Eriksson. Advisor: Maria Gårdängen. Key Words: Capital Structure, Leverage, COVID-19, Determinants, Sweden. Research Question: Did the COVID-19 pandemic change the effe