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Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. Research Question: How do brand- and m

I det här examensarbetet undersökte jag hur mångsidigt användbara bostäder kan utformas i ett förtätningsprojekt av ett befintligt miljonprogramsområde i Malmö. För att förhindra en onödig utbredning av staden är det tänkt att Malmö framförallt ska förtätas och därmed ska växa inåt, när behovet av nya bostäder ökar. Många av de bostäder som byggs idag saknar kvaliteter som gör dem mångsidigt använIn this thesis I investigated how to design adaptable residences for a broader user group, in an existing residential area in Malmö built in the 70ties. To prevent an unnecessary expansion of the city, Malmö should grow inwards as the need for new housing increases. Many apartments built today often lack qualities that makes them adaptable for changing needs over time. They tend to fit certain use

Saturated laser-induced fluorescence (saturated LIF) has been the topic of some research, however mainly regarding laser diagnostic methods conducted on flames. A few papers have discussed saturated LIF with the purpose of producing saturation curves of different fluorescent elements. The utilised methods in these cases have involved manually increasing the laser intensity and detecting the fluore

Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purp

In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and

Non-state armed groups in Mali have recruited female child soldiers for the past 12 years in its Central and Northern regions. Some of these now-former female child soldiers (FFCS) have given birth to children of these combatants, so-called “Children Born of War” (CBOW). Both mothers and their children may experience sexual (ex. gender-based violence) and violence-related (ex. fear) stigmas in the

A family’s involvement and ownership of a firm separates family firms from both public companies and other private firms. It is widely accepted that family firms have unique characteristics, with implications for their behavior and an impact on their internationalization. Extant research presents a need for studies on the heterogeneity observed in family firm internationalization, and has presente

Flooding in oil palm plantations in Southeast Asia is a common problem. The oil palm’s habitable range is restricted to lowland equatorial areas, and the high rainfall and degraded landscapes associated with oil palm cultivation leaves oil palm prone to flooding. Flooding diminishes yields in mature palms, increases mortality in young palms, and disrupts operational processes. This reduces the ec

Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. Methodology: Based on an epistemological social c

The global need for recombinant proteins is continually growing. The world protein market was valued at 1.75 billion USD in 2021, with an expected compound annual growth rate (CAGR) of 12.00% between 2022 and 2030. Recombinant proteins have proven indispensable in numerous fields. Their versatility and effectiveness have positioned them as key components in developing innovative therapies, sustain

Sustainable development has led to a wave of new conceptualizations aiming to help to progress and accelerate the necessary transformation of our current systems against climate change. One of these recent concepts is the idea of transformative change that argues that a radical transformation of the economic, social, environment, cultural, and political/governance dimensions in our system need to

Examensarbetets titel: Det handlar inte om pengarna - En kvalitativ studie om motivation inom startups Seminariedatum: 2 juni 2023 Ämne/Kurs: Examensarbete i organisation på kandidatnivå, 15 högskolepoäng Författare: Anna Liljedahl, Enesa Malagic & Rosanna Sköldin Handledare: Olof Hallonsten Fem nyckelord: Startups, motivation, neo-normativ kontroll, autonomi, jobbsäkerhet ForskningsfrågaTitle: It’s not about the money - A qualitative study about motivation within startups Seminar date: June 2nd, 2023 Course: FEKH49 - Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS‐ cr) Authors: Anna Liljedahl, Enesa Malagic & Rosanna Sköldin Supervisor: Olof Hallonsten Keywords: Startups, motivation, neo-normati

This thesis investigates a new type of Phase-Locked Loop (PLL) architecture which combines a phase/frequency detector (PFD) and a digital loop filter. The quantization is done by a time-to-digital converter which continuously shrinks the pulse coming from the PFD and registers how far it propagates. Based on how far into the TDC each pulse propagates, the phase error is determined. The design is f

Insights from Big Data can become sources of competitive advantage and a foundation for decision-making, leading to an extended use of such technologies in many firms’ departments. Even if it is common practice to invest in BDA, oftentimes these techniques are not exploited correctly, resulting in an unrewarded effort by companies (Dahiya, Le, Ring & Watson, 2022). Research has contributed to

The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. The study fills a critical research gap by providing an in-depth understandi

The purpose of our study was to explore what it is like to have a distressing near-death experience (NDE) and the aftereffects that follow. Positive NDEs have previously been more extensively studied, whereas research about distressing NDEs is still lacking. There have only been a handful of studies that have used qualitative methods to study both distressing and positive NDEs. We accessed all dis

The MAX IV synchrotron radiation facility in Lund is designed to produce bright and high-energy X-ray radiation. One important component of achieving this is to keep the electron beam inside the storage rings centered and stable. The aim of this thesis was to develop an MPC (Model Predictive Control) that can accomplish this task more robustly than the currently commissioned I-controller. A contro

This master thesis was performed in collaboration with Orkla Foods Sweden AB. The aim of the study was to investigate rice pudding and how storage time affects the texture properties of the rice grains inside the pudding, and if this could be related to some of the properties of the raw rice. Rice pudding is produced by Orkla Foods under the label Risifrutti and is a popular in-between meal snack