Titel: Intention - beteende gapet: När intentionen förlorar sin slagkraft Seminariedatum: 11-01-2023 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i Marknadsföring, Kandidatnivå, 15 högskolepoäng. Författare: Hanna Bielke, Ellen Förare och Sara Slättberg. Handledare: Lars Carlman. Nyckelord: Intention-beteende gap, Theory of Planned Behavior, Hållbar klädkonsumtion, Barriärer, Second hand, UpTitle: Intention - Behavior gap: When the intention loses its power Seminar date: 11-01-2023 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Hanna Bielke, Ellen Förare and Sara Slättberg. Advisors: Lars Carlman. Key words: Intention-behavior gap, Theory of Planned Behavior, Sustainable cloth

Under the background of the rapid development of social media, video storytelling plays an essential role in the development of a brand. More and more videos with the personal brand have become popular among the public. However, in the context of the storytelling approach, personal branding through storytelling has been rarely reported in the literature. In this study, showing the YouTuber, Li Ziq

The aim of this thesis is to investigate if a deeper relation between form and movement can be achieved and strengthened with the help of digital tools. The work consists of three phases, starting with a foundation of interdisciplinary research regarding different theories about form and movement. These are then used as a broad toolset for experimenting with a physical proposal. In the second phas

Yogurt is an ancient food, used for a better preservation of milk. Milk gets fermented by Streptococcus thermophilicus and Lactobacillus bulgaricus (lactic acid bacteria, LAB) which converts the lactose present in the milk to lactic acid. These probiotics support the microbial population balance of the gastrointestinal tract. Sweet potato, Ipomoea batatas, is an important security crop in developi

Although a significant source of greenhouse gases, healthcare operations are a rare topic among climate change reductions. Using the case of the Stockholm Region, this study explores opportunities and challenges associated with the governance of healthcare transitions to minimize climate change emissions and promote sustainability. A qualitative case study was conducted with foursemi-structured in

Under utbildningen har jag lagt fokus på de kurser som handlat om kulturhistoriskt värdefulla byggnader och miljöer. Dessa har ofta handlat om att skapa en framtida strategi för en byggnad. Vi har lärt oss att kartlägga kvaliteter och se möjligheter för framtida användning. Vi har lärt oss att värdesätta, prioritera och välja bort. Ofta har jag funderat på vad vi kommer att vilja bevara för framtiDuring my university studies, I have focused on the courses that dealt with culturally and historically valuable buildings and environments. These have often been about creating a future strategy for a building. We have learned to map qualities and see opportunities for future use. We have learned to value, prioritize and opt out. I have often thought about what we will want to preserve for the fu

Syftet med detta examensarbete är att vidga min förståelse för färg som skapande verktyg av arkitektur i rumslighet. Studien fokuserar på olika rumsliga fenomen som kan uppkomma beroende på hur färg samspelar med objekt, ytor och rumslighet. Parallellt med detta identifieras olika verktyg och praktiseras sedan i syfte att hitta sätt för färg att vara med i den tidiga designprocessen. För att samlaThe purpose of this thesis is to broaden my understanding of color as a creative tool of architecture in spatiality. The study will focus on different spatial phenomenons that can arise depending on how color interacts with objects, surfaces and spatiality. Parallel to this, different tools will be identified and then practiced in order to find ways for color to be included in the early design pro

Various environmental forcings can affect phytoplankton blooms, resulting in changes in bloom timing and abundance, which can have many far-reaching consequences. Understanding bloom phenology is crucial to predict and counter any potential harmful changes. The North Sea is an important fishing ground, and any changes in phytoplankton bloom patterns can have a significant impact on the region'

Fotografier är estetik och retorik förenade och äger en fascinerande dragningskraft. De har förmågan att ordlöst fånga företeelser och fängsla sin publik. Det blir retoriskt i bemärkelsen att det som påverkar våra värderingar och synsätt formar också vår blick på världen. Uppsatsen utforskar den påverkan som upplevelsen av fotografi väcker genom en analys av tre av fotografen Lennart Nilssons berö

In this thesis, we focus on these three classes of objects: frieze patterns, polygon triangulations, and planar binary rooted trees. After proving that these objects are in pairwise bijective correspondence with each other, we introduce Catalan numbers through Dyck paths and prove that all these objects are Catalan objects. By studying the properties of triangulations and binary trees, we establis

This thesis is a case study of the only confirmed betrothal portrait in Swedish collections, sent by Erik XIV to Elisabeth I. The thesis examines the portrait in detail to find the symbolic differences and meanings in comparison to other portraits of the Swedish monarch. One of the main questions raised in the thesis is the question on which symbols can further deepen the understanding that this p

Framtidens stålverk kan värma hushåll och lokaler Den nya generationens stålverk kan reducera koldioxidutsläppen upp till 95 %! Samtidigt kan resurseffektiviteten öka genom att spillvärmen används för att värma bostäder och lokaler, bra va?The steel industry is a large emitter of carbon dioxide and uses a lot of energy. Because of an increased awareness of the detrimental effects of climate change, research in alternative ways to operate steel plants have been made. It is now possible to build plants with far less emissions by using electrolysis and hydrogen reduction. Electrolysis is a technology with a long historical background t

Syftet med studien är att undersöka om data analytics competency har en positiv påverkan på företags beslutsfattande, i termer av effektivitet och kvalitet. Uppsatsen antar en kvantitativ och deduktiv ansats i syfte att kunna besvara studiens två hypoteser som baserades på tidigare forskning kring strategiskt beslutsfattande och dataanalys. Data samlades in genom en enkätundersökning som skickadesThe purpose of the paper is to research if data analytic competency has a positive impact on decision making in terms of efficiency and quality. This research paper is written with a quantitative and deductive approach to answer the two hypotheses. The data for this study was collected through a survey that was sent out to the top management teams in Mid Cap and Large Cap companies listed on Nasda

The intention of this paper is to investigate the interpretation process of the so called sunstones from Rispebjerg and Vasagård on Bornholm, what arguments are used to support the conclusions and are they well-founded. It is a literary study using discourse theory and argumentation analysis. Rispebjerg and Vasagård are two sites situated on distinctive places in the landscape and were inhabited f

Många system kan representeras som grafer, alltifrån neurala nätverk och transportnätverk till något så vardagligt som våra umgängeskretsar. Om exempelvis Andrea är vän med Jona- than, så kan vi rita ut Andrea och Jonathan som var sin prick på ett paper och låta deras vän- skap representeras av en linje. På samma sätt kan vi enkelt lägga till fler personer (prickar) och rita fler linjer till alla There are many systems which can be represented as graphs, to say the least the networks in which we communicate with each other. Thorough understanding of graph structures enables better predictions of the dynamics in real life networks, such as the spreading of a disease in a community or failure propagation in a system. This thesis investigates information propagation over connected undirected

The growing expansion of importance amid financial stakeholders regarding sustainability has led to an extended demand and need of reliable reporting amongst sustainability metrics. Previous research and information about ESG reporting and how ESG ratings are calculated are flawed. This thesis investigates if there are differences between how ESG ratings are assessed between companies producing da