A Second Life: Exploring Sustainable Fashion Through Value Creation Study Of Indian Instagram Thrift Stores
This thesis investigates the intricacies of sustainable fashion, focussing on value-creation business models within Instagram thrift stores in India. Fundamentally, it argues that sustainable fashion is a dynamic socio-ecological process, mediated by the changing communication and technological landscape. There is much debate about what sustainable fashion ought to be, thus making it a “concept in
