Research Communication on Climate Change through Open Letters : Uniting Cognition, Affect and Action by Affective Alignments
Affect is increasingly the object of study in research communication, and inducement of affect by means of different communication techniques is encouraged as a means for mobilizing the public. But a focus on affect in purely instrumental terms risks overlooking the multifaceted ways in which affect is used in research communication. Studying open letters on climate change penned by scientists pro
