Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed

This study analyses millennial consumers' perceptions of luxury brands in order to help brand managers better leverage their brand heritage to develop brand strategies that are in line with market needs. A qualitative research design was used in order to understand the millennial cohort's understanding of heritage luxury brands. The main instrument for this study was the semi- structured i

Inflödet av textiler så som kläder och hemtextilier till Sverige 2014 var 128 000 ton och dessa textiler går främst till försäljning via handeln (Naturvårdsverket, 2015). Detta innebär att importen av nya textiler 2014 var 13,1 kilogram per person (Naturvårdsverket, 2015). Utav dessa slängs 8 kilogram i hushållsavfallet och går till energiutvinning genom förbränning (Naturvårdsverket, 2015). MängdThe Swedish consumers consumed in 2014 13.1 kilo textilies, of this 8 kilogram was dicarded via household waste and used for energy production. European Union’s waste hierarchy avocates a higher rate of reuse and recycling for a more sustainable textile flow. The Swedish goverment is, therefor, working toward new laws and guidelines which can lead to an expanded responsibility for the municipaliti

The intensification of forest management over the recent decades, in combination with the effects of a warming climate, leaves forestry and forest management with the challenging task of maintaining forest ecosystems’ further abilities to provide ecosystem services. By systematically reviewing peer- reviewed academic literature this study analyzes the concept of multifunctionality and its applicat

Even though animal farming is one of the leading causes of climate change and more people in the west are raising concerns over animal welfare, meat consumption here is high and expected to rise. This thesis examines the reasoning and tensions that arise when omnivores’ dietary choices clash with their love for animals by studying how the concept of the meat paradox and cognitive dissonance theory

The maturation of whisky is a long and complex process, the extremely long waiting time causes a large cost for new whisky distilleries, and without sufficient funding, it is hard to start a whisky business. To produce satisfying whisky products within the short term, accelerating the reaction during aging provides a promising approach. Various chemical reactions take place during this stage, this

This paper examines abnormal returns for sponsors of race-winning Formula 1 teams through an event study. Abnormal returns are analyzed from the hybrid era 2014-2021 for 12 different sponsors whose logo is on the car's chassis through an event study. Petronas, Mercedes' main sponsor, is the sponsor that won by far the most Formula 1 races during this period. The Constant Return Model gives

Purpose: This research analyzes the phenomenon of brand revitalization and brand nostalgia in order to understand their influence on brand image. Design/Methodology: This study is based on a qualitative approach. It involves two case studies, both of which are studied through secondary data and focus groups. Findings: This research found that nostalgia can have positive or negative effects when th

Spridning och etablering av invasiva främmande arter har en negativ inverkan på biologisk mångfald, människors hälsa och ekonomin. Jättebalsamin (Impatiens glandulifera) är en invasiv främmande växt som finns med på EU:s lista över invasiva främmande arter och ska bekämpas i Sverige. Flera studier har gjorts angående växtens egenskaper, spridning och påverkan på invaderade områden. Syftet med denThe spread of invasive alien species poses great risks for biodiversity, human health and economies. Impatiens glandulifera, an invasive alien plant which has been listed in The European list of Invasive Alien Species of Union concern, is widely spread in Sweden. Multiple studies have been made regarding the plant’s characteristics, spread and impacts on invaded areas. The purpose of this study i

Geography is the study of knowledge in a given location, and history is the study of knowledge over time. The combination of changes over time has always been challenging to visualize in maps. The main aim of this thesis was to analyze differences between various methods used to visualize spatio-temporal data with open-source web mapping technology. The methodology of this thesis has been split in

Denna uppsats kretsar kring prestigeskapande och formandet av social hierarki bland unga män inom den statliga institutionsstyrelsens (sis) omvårdnad. Metoden för detta arbete utgörs av kvalitativa intervjuer med institutionens personal såväl som litteratur baserat kring kulturellt, symboliskt och ekonomiskt kapital och dess förhållande till individ, kollektiv och sociala fält.

This study seeks to determine how elementary school teachers in Denmark versus Sweden experience their national school law when it comes to values within it. It also examines how Danish and Swedish teachers work to ensure motivation for learning and how they work to prepare their students for active democratic citizenship. This bachelor’s thesis is based upon a small qualitative analysis of six in

The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.

'Can it ever be okay to kidnap a wife?’ This thesis combined fieldwork observations with narrative interviews from twenty-two kidnapped women from an ethnographic four- month research stay in Kyrgyzstan. From a starting point, the thesis took a normative framework, understanding that everyone has the right to equal rights. The framework relied on the global monitor mechanisms, CEDAW and CAT, w

Avian malaria parasites are prevalent all around the world and infect a wide diversity of bird species. In this report the prevalence of Plasmodium lineages in Spanish house sparrows was studied. According to previous research, higher variation of Plasmodium lineages could be expected in southern climates. This was tested by using samples collected from Spain and performing nested PCR with primers

To reach its climate goals, in 2020, Germany decided to phase out coal as a particularly emissions-intensive source of energy. Although environmental associations demanded a much earlier date for the phase-out, the final coal phase-out law set the phase-out date to 2038. One factor responsible for delayed climate action are discourses that highlight the downsides of climate policies, including the

This work provides an overview of transfer pricing itself, how the tax regulation of transfer pricing has changed in EU and the analysis of changes in revenue and profits of 5 different Transnational corporations from Denmark. The analysis was made by looking into annual reports of these corporations for more than a decade and comparing the result with the time of introduction of BEPS plan and the

Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J.D. Sports

This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. Within this paper case studies of collaborations and alternative product offerings by premium brands will be analysed.